Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report. B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic...
Paul Marcum, director of global digital marketing and programming at GE, is already thinking about how he’d like to use the new ad targeting parameters for the benefit of his brands. I think it's natural that they combine what they're able to do...
Bing Ads is teaming up with digital marketing company Mi9 to make it happen. Google, Facebook Continue to Lead in Digital Display Earnings - eMarketer Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network...
Then they set goals and measure progress for each individualized portfolio.iCrossing is a world class digital marketing agency,” said media manager Chris Greene on the first day of SES New York. While many companies were at SES to network, the...
In other words, despite grumblings from larger advertisers, could Enhanced Campaigns' forced platform convergence end up bettering SMBs? Embracing call analytics solutions to effectively track the ROI of offline response to digital actions will be...
A major problem for advertisers using paid social ads is finding a proper metric for the platform. Statistics for the Vizu study were gathered from survey responses from over 500 digital marketing and media firms in the field.
This is all dependent on what you're already doing with your digital marketing. That said, there's not much tougher of a platform to advertise than an alternative to Google. This might seem obvious, but with so many online advertisers involved in...
Overtime, Twitter has developed a unique advertising platform that can be very useful to advertisers. The digital marketing agency I work for recently ran an extremely successful Twitter advertising campaign for one of our clients, and was featured...
More recently, BIA Kelsey predicted a 13 percent increase in local digital advertising revenues by the end of 2012. Facebook opening its Ads API to more partners, including those that work with SMBs, and Twitter’s self-serve platform will help to...
Or is it possible that the hype surrounding Facebook’s IPO and the inability of some marketers to find the right mix is casting a public pall on an advertising platform that works quite well for most?
Yahoo also gets a lead generation fee for every customer it refers to email firm Constant Contact and digital marketing platform OrangeSoda. In August 2011, BIA/ Kelsey said By 2015, SMBs will allocate 70 percent of their marketing budgets to...
The U.S.paid search market grew 16 percent YoY in Q1 2012, according to the Adobe Systems Global Digital Advertising Q1 2012 Update. Note that when Yahoo Japan converted to the Google ad serving platform from Bing/Yahoo, CPC rates dropped...
Digital Future in Focus report, they reported that 1 of every 6 minutes spent online now is spent on social networks. Their social platform is just one cog in the larger machine that drives their massive advertising business, which accounted for 96...
More than 300 million devices now run on the Android platform, with 850,000 new device activations daily – good for 250 percent year-on-year growth. Google Senior Vice President, mobile and digital content, also announced in a blog post that the...
Here’s a list of the 10 most significant, earth-shattering digital trends to have rocked the online marketing world this past year. Google+ has been slowly losing users but time will tell what the future has in store for the platform.
Marin Software has released an intelligent recommendation engine for their online advertising management platform, with a white paper designed to help marketers increase their ROI and save time. Marin Next has helped us unlock the full potential of...
Shareholders in Intermix, the company that owned the social platform even filed complaints for breach of fuduciary duty. There are many synergies between our companies as we are both focused on enhancing digital media experiences by fueling...
Yahoo Buys Advertising Platform 5to1 - TechCrunch Eric Schmidt compares blocking access to illicit filesharing sites such as PirateBay to China blocking websites via the Great Firewall and says that Google will challenge UK government plans to...
There are some great changes coming to the adCenter platform. Site Traffic Improves Two Weeks After Google's Panda Update - Digital Inspiration Rumors swirled around the launching of Google's social platform at SXSW last weekend, but ultimately the...
Many agencies, publishers, and advertisers across Europe have been sent documents by the European Commission (EC) recently, requesting detailed information about the online advertising marketplace -- and about search marketing and AdWords in...
