Last April, Yahoo unveiled details of a forthcoming online display advertising platform called AMP, to be released in the third quarter of 2008. Well, it's Q3 and AMP was launched this week at Advertising Week in New York.
There are no surprises here except perhaps the branding of Yahoo's new advertising platform as "AMP! Soon, we will roll out our new advertising management platform -- AMP! We're continuing to see benefits from last year's rollout of Panama, our new...
Yahoo Unveils Details of New AMP Advertising Platform First, we are developing the technology, products and platforms that are designed to help advertisers find the right audiences and publishers find the right advertisers.
In the midst of firmly responding to Microsoft's ultimatum, Yahoo has released details of the new AMP advertising platform, designed to streamline and automate online advertising across a variety of target markets, publishers and ad type.
Amp'd will be the first provider to publicly announce its participation in the MobileNow ad network, though Medio says others are testing the platform now and will announce their participation in coming months.
