Google Sites came in second with nearly 2.6 billion ads, followed by LiveRail.com with 2.1 billion, Adap.tv with 2.1 billion, Hulu with 1.7 billion, Specific Media with 1.4 billion and TubeMogul Video Ad Platform with 1.2 billion.
Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad business per day, advertisers will have to pay Facebook $1 million for a 15-second slot when they debut in June or July.
Granular Metrics: Advertisers can track a broad variety of metrics, including total shares, shares by platform, views, views by platform, comments and likes; An Enterprise-grade Software Platform: This robust, stable product is based on seven years...
With this latest change to its arsenal of ad products, Facebook is trying to gain more pull with large advertisers in particular, as it pieces together more actionable data such as shopping patterns, email lists and loyalty programs on its users.
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
If an ad is viewable on a particular device or platform, any necessary disclosures should be sufficient to prevent the ad from being misleading when viewed on that device or platform. Now, if you're posting anything on a social media platform, that...
In other words, despite grumblings from larger advertisers, could Enhanced Campaigns' forced platform convergence end up bettering SMBs? But it's not so good for advertisers – especially early adopters who now have to wave goodbye to long-enjoyed...
A major problem for advertisers using paid social ads is finding a proper metric for the platform. About 66 percent of advertisers say they integrate paid social ads into their online campaigns. According to Vizu, a Nielsen company, advertisers run...
Ad rotation settings in AdWords allow advertisers to optimize and test ads using ‘optimize for clicks’, ‘optimize for conversions’, or ‘rotate evenly’. Is this just a downswing or does this represent the beginning of an exodus from Facebook as a...
The integration of the YouTube ad platform this year with AdWords was clunky and it currently seems to be hidden behind AdWords so most people don't even know about it. What is surprising is the number of advertisers who are neither engaging in...
According to Adap.TV's report 34 percent of advertisers surveyed were reducing broadcast advertising budgets to make room for online video ad spending. Kantar Media also found that 30 percent of automotive firms were using the two-platform video...
Smart advertisers always want to stretch their budget while being more efficient with their ad spend. Aside from Google/Yahoo/Bing, there are actually many alternative ad networks that can provide a very cheap cost per click for budget conscious...
Their advertising platform works much like a hybrid of Google and Facebook's platforms – you can create text ads or image ads and have them show based on your targeting that can be anywhere from industry and geography to group membership and job...
Google sites ranked first with 1.5 billion ads, followed by Hulu with 1.2 billion, Adap.tv with 1.1 billion, SpotXchange Video Ad Marketplace with 1 billion, and TubeMogul Video Ad Platform with 830 million.
Facebook opening its Ads API to more partners, including those that work with SMBs, and Twitter’s self-serve platform will help to ‘democratize’ social ads, which will ultimately lead to more local growth.
Founded in 2006, Unruly is a global platform for social video advertising. Unruly Media, the leading social video platform, unveiled an interactive infographic called Brand Tracker this week to track which of the official sponsors of the London...
Or is it possible that the hype surrounding Facebook’s IPO and the inability of some marketers to find the right mix is casting a public pall on an advertising platform that works quite well for most?
The list of Facebook approved DSP (demand side platform) partners currently includes Triggit, Turn, DataXu, MediaMath, AppNexus, TheTradeDesk, and AdRoll. What drives this explosive growth is that both publishers and advertisers win – the former...
Katz is in the spotlight for authoring a rather weak anti-Google rant, “Google’s Monopoly and Internet Freedom”, using the Wall Street Journal as his platform as we get closer to the July 2 deadline the European Union has set for Google to adjust...
Yahoo also gets a lead generation fee for every customer it refers to email firm Constant Contact and digital marketing platform OrangeSoda. Advertisers are charged only for true impressions, and can use tools to track and monitor engagement with...
