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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs and segment user's data. This platform aids in purchasing audiences at scale across digital media for...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    The close of 2013 represented just over a year of the service running in full, and advertising management platform provider Marin sought to uncover its progress in the retail space, including rate of adoption, advertising spend, click-through rate...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    The ad platform grew leaps and bounds. For every new social network and ad platform, you're forced to deal with varied ad units (sizes, editorial policies, etc.and management requirements. Could this be a baby step toward a larger advertising...

  4. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    Marin looked at key performance indicators across U.S.advertisers and agencies that manage more than $5 billion in annualized paid search spend through the Marin platform. Use ad extensions (Google now gives advertisers a better rank if they do).

  5. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Using a Facebook advertising management platform, this can be accomplished in under three minutes. However, as advertisers begin to experiment with Facebook's mobile advertising solutions, many plan their initial strategies based on click outcomes...