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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Enhanced capabilities in app advertising will lead the way advertisers think about developing and promoting their apps to increase installations and engagement. Consumers are typically looking to solve problems with apps, so Google will look at...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    DoubleClick, a Google subsidiary, will now offer their clients the ability to access the advertising inventories supplied by Yandex's advertising network. Because both systems are powered by real-time-bidding technology, publishers and advertisers...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    Moving into 2014, this race to create new social media networks and advertising platforms to support them will create an interesting dilemma for advertisers. Countless others (no doubt advertisers) are chomping at the bit waiting for the day that...

  4. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    The FTC has invited online publishers, advertisers, consumer advocates, academics and lawyers to better understand how sponsored content is presented to consumers online and in mobile apps. While it’s unclear how much momentum there is at the FTC...

  5. Twitter Speak From @ to Z – Terms & Definitions

    Fail Whale is an error screen that will pop up for Twitter users when the social network is experiencing downtime, typically because there is an overload of people using the site. A promoted tweet is a newer feature of Twitter that allows...

  6. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    This shift has made it important for advertisers to extend the life of advertising campaigns online so they can get the most out of their marketing investment. Fewer and fewer people sit at home in the evening and watch network television.

  7. The United States of Google: Mapping Google Usage by State

    As an advertising network that serves billions of online advertisements per month, Chitika collected data for this study from user agent info provided by web browsers when it served an ad impression. Chitika said this could be just the beginning of...

  8. Retail Paid Search Competition Heats Up with New Entrants

    Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...