SEO News

Online Advertisers Ad Spending

RSS
  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Undoubtedly, advertisers who are more thorough in targeting search refinements also tend to be more rigorous in their approach to ad copy and landing page design. While many advertisers focus heavily on initial keyword expansion and ad copy...

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Advertisers should find a way to be a part of these social media conversations due to the fact that social media has helped push social shopping online in the country. The key to India is that digital marketers and advertisers need to embrace the...

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    As consumer engagement and the cost of PLAs continue to increase, advertisers will need to rethink their PLA strategy. Shopping campaigns introduce a new way for retail advertisers to manage and report on PLAs, offering additional benefits in the...

  4. Is Super Bowl Advertising Money Well Spent?

    As media companies expand their digital content and ad insertion capabilities, especially in the area of video and mobile, and as advertisers dial in the magic formula between online and offline media spend, it becomes increasingly clear that the...

  5. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    In this example, both The Container Store and the Gilt Group are making a common mistake among advertisers; take into consideration: if your business has a name, which all do, it is likely that you are already ranking first for that keyword, right?

  6. Online Video Ad Spending Increased 27% in 2012; Projected to Grow Another 47%

    A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012. Adap.tv projects that online video ad spending will continue to grow by another 20 percent in 2013.