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  1. Disney Dominates Halloween Keyword Ad Spend

    AdGooroo also uncovered that these advertisers spent a staggering 58 percent more on text ads than product listing ads. AdGooroo's study found that 31 percent of all paid search ad spend by online retailers for the Halloween keyword group was for a...

  2. Cross-Device Measurement: Believe the Hype

    Advertisers can work with third-party attribution analytics technology and implement deterministic device pairing. In fact, more than 60 percent of online adults in the U.S.use at least two devices everyday and almost one-quarter use three devices.

  3. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    Google's update for Google Shopping feed specifications obliges advertisers to stop using the "available to order" feed attribute, replaced by "in stock," "out of stock," or "preorder" descriptors. Advertisers now have a 150-character limit for...

  4. Marin Software Adds Support for Russia's Largest Search Engine

    Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex affects offline purchases," and that the flexibility and "open architecture" of the Marin platform allows data from call tracking...