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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Using this expanded data, advertisers can optimize and deliver more targeted ads when considering in-store transactions. Consumers are typically looking to solve problems with apps, so Google will look at information from Google Play that results...

  2. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). The use of online advertising on search engine results pages to help visitors find your...

  3. Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action

    Marin Software data released today suggests that online shopping was up in response to the cold, but that there was plenty of missed opportunity for advertisers. Click volume and spend also increased by 268 percent and 79 percent respectively, "but...

  4. Yandex & Google: A Big Change for Russia's Display Ad Market

    Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs and segment user's data. This platform aids in purchasing audiences at scale across digital media for...