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Online Advertisers

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  1. Marin Software Adds Support for Russia's Largest Search Engine

    Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex affects offline purchases," and that the flexibility and "open architecture" of the Marin platform allows data from call tracking...

  2. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Google's tool update includes changes to AdWords Editor, a free Google tool which helps online advertisers manage AdWords. The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding optimization to improve...

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    To find out, I conducted a study analyzing estimated CTRs for 268 advertisers who consistently appeared on subsequent search refinements (for instance, "oven reviews" and "convection oven reviews"). Users were indeed more likely to click on...