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  1. SEO Buying & Selling: 4 Tricks Creating Unachievable Expectations

    It's still surprising, especially with all the algorithm changes that have occurred recently, to see this assurance in online advertisements or on an SEO agency’s home page. The year that SEO is finally regarded for what it is – extremely important...

  2. Consumers Spend 20-30% of Time Online in Social; Ad Tolerance Improving [Study]

    Though roughly one-third of social media users find ads on social networking sites more annoying than other types of Internet advertisements, research suggests there are opportunities for marketers to engage with consumers via social media.

  3. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    Product Listing Ads (PLAs): Paid Google advertisements which feature images, and detailed product information. Online merchants who aren’t ready for the switch will face some serious repercussions. Below we break it down and present all the latest...

  4. Google Told to Fix 4 Areas in Search, Advertising to End Antitrust Inquiry

    Our third concern relates to agreements between Google and partners on the websites of which Google delivers search advertisements. Search advertisements are advertisements that are displayed alongside search results when a user types a query in a...

  5. Smaller-Screen Creative: Why Smartphones & Tablets Aren't Created Equal

    But that doesn’t mean advertisements are any less important in the space. For this reason, mobile advertising has been approached the same way online campaigns are planned, which leaves a lot to be desired in user experience leading to lack of...

  6. Google’s Human Trafficking Ad Policy Questioned

    Two lawmakers are concerned about human trafficking advertisements appearing on Google. In a letter to CEO Larry Page, they are requesting Google share its policy for sexually exploitative advertisements and how it ensures those policies are followed.

  7. Google’s Mobile World & Vision for 2012

    In addition, Google is far and away the most dominant source of mobile data traffic produced by advertisements, with an average of 75% of the total ad-generated data. Google noted that 89 percent of smartphone owners take some kind of action after...

  8. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    One of my biggest concerns under SOPA is that it would create a private cause of action for anyone who might feel that their copyright has been infringed, and allow them to contact advertisers and payment processors for the site they claim is...