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  1. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Nineteen percent of the people studied made unplanned visits to a store and made a purchase as a result of a location-based advertisement. Participants in this study voluntarily completed an online survey or logged their smartphone search and in...

  2. Fake Online Reviews Cost 19 Companies $350,000

    When people read online reviews of a business, it's often difficult to figure out which reviews are legitimate and which aren't much more than a paid advertisement placed by either the company itself, or someone who got some type of kickback for...

  3. FTC Giving Native Advertising a Closer Look

    However, it could also mean that the FTC is looking at things like a bloggers being paid to write a "sponsored post" which might only state in tiny letters at the very bottom of the page that anything reviewed on the blog could potentially be a...

  4. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Bing Ads had a light and welcoming booth with representatives ready to chat about the latest in advertisement. With flagship tools like PowerListing, clients can manage and self-publish instantly thereby controlling how their business information...

  5. Measuring ROI: How to Collect Meaningful PPC Conversion Data

    This data will improve the advertisement spend, as well as the business proposition as a whole. If the answer is “online”, your administrator can ask something along the lines of “Oh, through Google? Optimization of these types of ad campaigns can...