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  1. Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

    Not surprisingly, ads placed at the beginning of a video result in significantly more impressions than the other two types of positions. Ads placed at the end of a video have a better click-through rate – about 3 percent –when compared to ads...

  2. Landing Page Optimization: How to Identify Testing Opportunities

    If you can increase the amount of purchases, donations, signups, subscriptions, downloads, etc.all of the different processes) on your site then you're going to get a much higher return on investment at the upper part of the marketing funnel...

  3. Does Latest comScore Data Indicate Online Video Viewing Is Moving Sideways?

    So, it appears that 5.6 percent fewer Americans are now watching 14.2 percent fewer online content videos, but 4.2 percent more video ads than they were seven months ago. But comScore defines “video ads” as streaming-video advertising only and do...

  4. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    According to comScore Video Metrix, Google sites had nearly 2 billion video ads viewed in December 2012. However, the BrightRoll Video Network was right behind with 1.8 billion video ads viewed, followed by Liverail.com with 1.8 billion, Adap.tv...

  5. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    Americans viewed 11.3 billion video ads in December 2012, with Google sites ranking first with nearly 2 billion ads. Time spent watching video ads totaled 4.1 billion minutes, with BrightRoll Video Network delivering the highest duration of video...

  6. Average American Viewer Watched Over 200 Videos for Almost 22.3 Hours in July 2012

    So, as Daisy Whitney of ReelSEO reported back in December 2011, “According to a Break Media study of agencies and advertisers, about 2/3 of marketers say they’ll increase their budgets for online video ads this year, and some of them will be...