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  1. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Online leaking of some ads to extend buzz (Okinos). It's ad season for brands as the Super Bowl is less than one week away. This is the time when the ad world is paying close attention to those companies who are long time sponsors (Bud Light) and...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    After they tested the "autoplay" video content organically, it was a natural progression to see this come to video ads. This ad unit is still in testing at Facebook and the video plays on silent – so the impact won't be quite the same as what is...

  3. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    That said, as digital becomes increasingly effective at demonstrating quantifiable results and as video ad inventory grows, we're witnessing a clear paradigm shift that is putting it in the same conversation as TV.

  4. Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

    Ads placed at the end of a video have a better click-through rate – about 3 percent –when compared to ads placed within or on the front end. As media accessibility expands, publishers and advertisers require more intricate ad packages, digital ad...