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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    To test the value of online viewership and activity, OTRD reallocated 20 percent of their summer "Come See For Yourself" campaign investment to YouTube TrueView video ads. She enthuses, "We launched TrueView video ads in test markets we had been...

  2. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    With roughly 50 percent of ads never have an opportunity to be seen by a consumer, it's easy to understand why. Evaluating campaigns on a viewable impression basis promises to give viewable ads the credit they actually deserve in driving performance.

  3. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    Soldiers and family members can video-chat, companies can collaborate and experts can render much needed assistance, all without geographic constraints. They've managed to harvest enough information, track enough movement and apply both on a real...