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  1. Know Your Platforms: AdWords vs. AdWords Express

    AdWords: If you are looking for robust online advertising – inclusive of text, animated and/or static banners, and engaging video formats – AdWords is the best place to be. AdWords Express: If you’re comfortable with only having text ads on Google...

  2. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    In realistic terms, most businesses and brands may view this as a fight for streaming video services to take on with cable television and telecom companies. Translation: Rather than the "level playing field" that currently exists, ISPs like Cox...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    Facebook Video Ads After they tested the "autoplay" video content organically, it was a natural progression to see this come to video ads. However, I fully expect this testing to expand and for video to play a bigger role in Facebook ads in 2014.

  4. Search Revenues Hit $8.7 Billion in First Half of 2013

    Revenue from search ads still continues to rise, despite concerns that changes to Google AdWords (the switch to enhanced campaigns) might have caused a reduction or shift in ad investments. Digital video is also on a positive trajectory, delivering...