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  1. 5 Social Media Advertising Trends to Watch for in 2014

    YouTube is already killing it with their video ad campaign product. After they tested the "autoplay" video content organically, it was a natural progression to see this come to video ads. This ad unit is still in testing at Facebook and the video...

  2. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    That said, as digital becomes increasingly effective at demonstrating quantifiable results and as video ad inventory grows, we're witnessing a clear paradigm shift that is putting it in the same conversation as TV.

  3. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Regrouping your ad groups into tighter themes with closely related ads. Could your “all” search query report indicate that there is room for additional ad groups with more focused ads? Testing new ads that improve CTR (while keeping CR the same or...