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  1. 5 Social Media Advertising Trends to Watch for in 2014

    YouTube is already killing it with their video ad campaign product. After they tested the "autoplay" video content organically, it was a natural progression to see this come to video ads. This ad unit is still in testing at Facebook and the video...

  2. AOL Climbs into 2nd Place in Online Video Content Ranking with 71 Million Viewers

    In August 2013, Americans viewed nearly 22.8 billion video ads, with Google sites ranking number one with 3.2 billion ad impressions. Google sites ranked first with more than 1.7 billion ads, followed by BrightRoll Video Network with 1.4 billion...

  3. 10 Google Analytics Custom Events That Track the Untrackable

    Category: Events are best organized into different categories depending on the behavior or functionality they track (e.g.video, ads, links, etc. Luckily Wistia.com is an awesome video player and includes a complete guide to Google Analytics custom...

  4. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Important note: in AdWords, one type of ad, Product Listing Ads, doesn't use keywords at all. When you add terms as negative keywords called "keyword exclusions" for Display Network targeted campaigns, ads won't show on sites that contain those...