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  1. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Important note: in AdWords, one type of ad, Product Listing Ads, doesn't use keywords at all. For example a search query for "cheap laptops" shouldn't trigger the ad with "cheap" as a negative. Broad match allows your ad to show on similar phrases...

  2. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    This ability to run the option play has enabled Google sites, driven primarily by YouTube.com, to become the leading video ad property. According to comScore Video Metrix, Google sites had nearly 2 billion video ads viewed in December 2012.

  3. Top 10 High Impact Google AdWords Innovations to Watch Now

    In limited release, Media Ads contain a video component served in the AdWords ad in search results. Searchers can become more interactive with ads by watching video, getting coupons, or downloading apps with one click.

  4. Google’s Mobile World & Vision for 2012

    Among the highlights: percent of residents own a smartphone.percent of smartphone users use a search engine at least one time per week.percent of smartphone users notice ads on a smartphone – 41 percent on search engines; 46 percent in an app; 25...