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  1. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    According to comScore Video Metrix, Google sites had nearly 2 billion video ads viewed in December 2012. This ability to run the option play has enabled Google sites, driven primarily by YouTube.com, to become the leading video ad property.

  2. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    Earlier this week, the comScore Video Metrix service released data showing that 182 million U.S. Powered by YouTube, VEVO became the most visited US web network in the Entertainment-Music category in its first month of existence with 35.4 million...

  3. Average American Viewer Watched Over 200 Videos for Almost 22.3 Hours in July 2012

    Online Video Rankings for July 2012, which comScore Media Metrix announced on Friday. By comparison, the July 2012 YouTube partner data from comScore Video Metrix revealed that video music channel VEVO drew 43.9 million viewers, while gaming...

  4. Unruly Unveils Brand Tracker Interactive Infographic for London Olympics

    With a global audience of 917 million monthly unique visitors, Unruly had a worldwide reach of 62.1 percent in April 2012, according to comScore, Media Metrix. She looks at the rise of the social video ad from 2006 to 2012 and notes that videos...

  5. Hulu Buries YouTube With 4x More Ad Views – Are Advertisers Afraid of YouTube?

    I’ve read the latest press release from “comScore Video Metrix, which says that 180 million U.S. But, I needed to double-check the list of the top 10 video ad properties by video ads viewed that was buried near the bottom of the press release.

  6. AOL Video Ranked #2 Most-Trafficked Online Video Platform by comScore Video Metrix

    In other news, comScore Video Metrix also reported that Americans viewed 4.3 billion video ads in March, with Hulu generating the highest number of video ad impressions at more than 1.2 billion. ComScore Video Metrix has just released the March...