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  1. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Online leaking of some ads to extend buzz (Okinos). It's ad season for brands as the Super Bowl is less than one week away. This is the time when the ad world is paying close attention to those companies who are long time sponsors (Bud Light) and...

  2. Search Revenues Hit $8.7 Billion in First Half of 2013

    Revenue from search ads still continues to rise, despite concerns that changes to Google AdWords (the switch to enhanced campaigns) might have caused a reduction or shift in ad investments. Despite concerns about ad spend being down, the...

  3. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Important note: in AdWords, one type of ad, Product Listing Ads, doesn't use keywords at all. Ensures your ad doesn't show for any search that includes that term. For example a search query for "cheap laptops" shouldn't trigger the ad with "cheap...