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  1. FTC Tightens Online Disclosure Requirements

    In fact, I see them as more stringent than the traditional requirements for print advertisements. The Federal Trade Commission (FTC) released its new .COM Disclosures standard on March 12, tightening considerably the requirements for disclosure...

  2. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    Google keeps track of how many users save and print your online offer, so that users can better measure their ROI. From there, they can print out the offer or save it by sending it to the “My Offers” section for later in-store use.

  3. Search Marketing and Social Media in Regulated Industries

    In traditional forms of advertising, the guidelines are well established - for example, in TV commercials for drugs, companies must refer customers to the corresponding print ad in a magazine for further details.