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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    This shift has made it important for advertisers to extend the life of advertising campaigns online so they can get the most out of their marketing investment. To test the value of online viewership and activity, OTRD reallocated 20 percent of...

  2. The Secret to Reeling in Holiday Shoppers?

    High search volumes over Thanksgiving weekend provided advertisers a huge pool of ‘cookies’ on consumers with clear purchase intent, making retargeting that much more effective. Revenues were high but clicks were not, further adding weight to the...

  3. Local Search Listings: Most Relevant Search Results Regardless of Medium

    As for the full landscape of search results – previously, national advertisers dominated paid search results, some were brick and mortar, but some were not. Combine that with local listings’ impact on how businesses and brands are found on mobile...

  4. Google’s Human Trafficking Ad Policy Questioned

    We have invested millions of dollars in monitoring and enforcing this ban — using the latest technology as well as manual review by teams who are specially trained to get bad ads, and bad advertisers, off Google," a Google spokeswoman said.

  5. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Good news for advertisers: offline sales have increased by a whopping 3,600 percent. For advertisers, Google says you should: Google’s practical jokes began a day early in 2012, with 8-Bit Google Maps, Chrome Multitask Mode making their debut, then...

  6. Facebook Offers Small Businesses $50 in Advertising Credits

    Beyond the benefit of additional advertisers, Facebook would see increased revenue per advertiser; since the ads are run on a bidding system, more advertisers and more active advertisements increase the overall cost of a given click.

  7. Google Pays $500M to Avoid DOJ Prosecution on Drug Ads

    Google’s AdWords policy was updated in February 2010 to "only accept ads from pharmacies accredited by the National Association Boards of Pharmacy VIPPS program, and from online pharmacies in Canada that are accredited by the Canadian...

  8. Back to School: Now That’s What I Call a PPC Strategy!

    Because there’s no specific “holiday” date, advertisers have to make sure they’re speaking to shoppers over a long consideration period while still keeping messaging and offers timely. By bidding more aggressively before summer, you can make sure...

  9. Will Local Make up 70% of Mobile Ad Spending?

    Unlike national advertisers, 100 percent of SMB ads target specific geographic areas and are thus defined as local. In short, mobile local advertising, like most local media, includes both “national-local” advertisers (brands and agencies that...

  10. 'Rogue' Drug Ads May Cost Google $500 Million

    This investigation may date back to at least February 2010, when Google updated its AdWords policy, deciding to "only accept ads from pharmacies accredited by the National Association Boards of Pharmacy VIPPS program, and from online pharmacies in...

  11. Senator Kohl Hops on the Google Antitrust Gravy Train

    As the Internet continues to grow in importance to the national economy, businesses and consumers, the Subcommittee will strive to ensure that this sector remains competitive, that Internet search is fair to its users and customers, advertisers...