SEO News

Online Ads Display Publishers

  1. FTC Giving Native Advertising a Closer Look

    Increasingly, advertisements that more closely resemble the content in which they are embedded are replacing banner advertisements – graphical images that typically are rectangular in shape – on publishers' websites and mobile applications.

  2. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Leila Pflager of Quantcast represented her company on the Expo Floor and discussed the 100 million publishers using their analytics and real-time bidding. This data is not opted in but are live which helps her customers achieve a “targeted display”.

  3. Online Video Ad Spending Increased 27% in 2012; Projected to Grow Another 47%

    Surveyed participants were reported to be advertisers, publishers, and brands. As the industry develops better, unified measurement tools, the mix of TV to online video, or online video to digital display may vary over time, but the integration of...

  4. Facebook Exchange: Real-Time Ad Bidding & Retargeting Set to Launch Soon

    Real-time bidding will account for about 27 percent of the projected $18.9 billion to be spent on display ads in 2015, according to researcher IDC. What drives this explosive growth is that both publishers and advertisers win – the...