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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on...

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The "discount ad" is one of the most effective display ads amongst the Chinese population. The most common active mobile ads are mobile search ads (Baidu, Qihoo360) and display ads. Brazilians enjoy ads that: Contain geographically relevant...

  3. Google Display Network Remarketing: Convert The Prodigal Shopper

    Google Display Network Remarketing is a free remarketing program which integrates with AdWords, Google Analytics, and the Google Merchant Center to serve product or product page display ads to shoppers based on site pages they visit.

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    PPC Ads: Estimated _____(#) clicks at $_____(CPC) display or ad costs. X _____ (CPI) equivalent display ad impression costs ______________________________________ = $ Display Ad Impressions Value (CPM, or cost per 1,000 impressions, could also be...

  5. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    Seasoned online marketers are aware of bot clicks on ads from Google, to the Display Network, to Bing, and now (not shockingly) Facebook. We assume they are talking about Facebook Ads traffic because that’s the foundation of their claim.

  6. Facebook Exchange: Real-Time Ad Bidding & Retargeting Set to Launch Soon

    Real-time bidding will account for about 27 percent of the projected $18.9 billion to be spent on U.S.online display ads in 2015, according to researcher IDC. It allows marketers to display specific types of ads to users who indicated some type of...