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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity...

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The most common active mobile ads are mobile search ads (Baidu, Qihoo360) and display ads. The "discount ad" is one of the most effective display ads amongst the Chinese population. In terms of click-through rates, the average for mobile ads in...

  3. PPC Management Operations: The Ultimate Guide

    Site exclusions are to the Display Network what negative keywords are to paid search ads. Google Display Network Management Make sure you're managing which sites your ads are featured on, so you're not inadvertently showing up on weather sites if...

  4. 5 Social Media Advertising Trends to Watch for in 2014

    While this isn'tan ad unit on Google+, it allows brands to take quality Google+ posts and advertise them across the Google Display Network. Previously I wrote about what that meant for Twitter Ads. After they tested the "autoplay" video content...

  5. How to Dominate the Entire First Page of Google

    While you can't directly control if these listings display in the SERPs, having a press release calendar will put you in a position to take advantage if and when they do. While you can't specify which organic site links will display, you can choose...

  6. FTC Giving Native Advertising a Closer Look

    What business models support and facilitate the monetization and display of native or integrated advertisements? Because advertorials tend to be kind of spammy to begin with, there really aren't any standard guidelines that advertisers tend to...