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  1. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    A study from Bing Ads looked 143 million ad impressions from 100,000 search ads in January 2013 for the Education Provider vertical. One of the interesting findings when comparing the top ads across devices was PC users respond to "at-home" in ad...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she even got Don's billboard produced, despite many heated arguments about why his concept was so misguided.

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin's methodology for the study drew a sample from the Marin Global Online Advertising Index, and analyzed enterprise retailers spending more than $100,000 per month on Google text ads and PLAs. Google’s Product Listing Ads (PLA) took over the...

  4. Google Display Network Remarketing: Convert The Prodigal Shopper

    Mess around with the different types of lists, sites where you are displaying ads, keywords, member duration, frequency capping, ad layout, etc. Google Display Network Remarketing is a free remarketing program which integrates with AdWords, Google...

  5. What Percentage of Brands Actually Use Google+ Authorship? [Analysis]

    Ads Developer Agency Ad Solutions Blog The more tech savvy and online focused businesses are moving quicker – yet many are still struggling to roll-out across all authors, and it's normally only a small number of writers, rather than all, who are...

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    PPC Ads: Estimated _____(#) clicks at $_____(CPC) display or ad costs. GOAL: Grow Awareness, Reduce Ad Costs event-related online brand mentions (e.g.announcement, product release, etc. GOAL: Grow Awareness, Reduce Ad Costs brand/product online...