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  1. Secret Sauce LoMo Tips for More PPC Sales

    Utilizing data from Google Shopping to influence text ads and vice versa is convenient and often overlooked way to leverage your campaigns to push in-store and online conversions. To further enhance your local mobile ads, here are some useful...

  2. Disney Dominates Halloween Keyword Ad Spend

    Disney characters still reign supreme when it comes to Halloween costumes for children and adults, according to a study by AdGooroo, which analyzed data for 1,128 costume keywords that included text ads and product listing ads in August and...

  3. Search Engine Marketing Checklist for Hotel Marketers

    See the example below: You should also review the budget being spent on each type of keyword by reviewing the number of bookings and revenues generated from each type of keyword, and the performance of ads for each keyword.

  4. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Banner ads (no ad networks, no remarketing, just banners on sites) For each client ready to invest, we decided to test all online marketing channels which only included these three: The goal of these "lessons" is to help you use what I found worked...

  5. Mobile, the Ultimate Shopping Assistant, Says Google

    Part of that online preparation is through the use of product listings ads (PLAs) – visual search ads that appear at the top of Google search pages. Customers, too, are already thinking about what they’re going to buy their loved ones and they’re...

  6. Drive Your Clicks In-Store With Local Inventory Ads

    Local inventory ads are a new version of a product listing ad. As well as the price, title, and image, these ads will also display a store marker. This new information is pulled from an in-store inventory feed, making these ads perfect for...

  7. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    The researchers at Bing Ads got curious about what span of time, specifically, drives the most searches. And so the Bing Ads researchers dug into the data from the holiday shopping period in 2013 in order to help advertisers more accurately target...

  8. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It is also worth considering adapting ads to target other demographics, as varied groups of people visit online stores when they are purchasing gifts for other people. Retailers should be sure to include any information about offers, such as...

  9. Marin Software Adds Support for Russia's Largest Search Engine

    This latest news from Marin follows a string of announcements, including support for Google Shopping campaigns, as well as news that Marin would be the first Google API partner to support RLSA, or remarketing lists for search ads.