Google AdWords and Bing Ads keyword reports More importantly, 87 percent of respondents indicated that online content has a moderate to major impact (67 percent and 20 percent respectively on what vendors they chose to work with.
Enhanced campaigns give retail advertisers the opportunity to get their product listing ads in front of a mobile audience. Finally online-only advertisers don't have to create hundreds of geo-targeted campaigns to ensure bid efficiency by market.
One of their concerns is the fact that paid ads and ad blocks aren't clearly shown to be paid advertisement, with the labels that have significantly smaller text, or that are more he then on the top right corner of an ad block as opposed to the...
Beckman offered these stats when you have a combination of display and search ads: percent increase in search activity. When consumers express that they're interested in a particular product or service in search, they're pulling in information...
Video ads accounted for 27.9 percent of all videos viewed and 2.6 percent of all minutes spent viewing video online. Google Sites came in second with nearly 2.6 billion ads, followed by LiveRail.com with 2.1 billion, Adap.tv with 2.1 billion, Hulu...
It's used in promotion, video ads, "how to" and explainer videos, user-generated videos, contests, live event streaming and much more. Much has been written in these columns about the use of online video and how it is becoming essential for any...
Integrated Lifecycle Display: Leverage highly targeted display ads to sustain engagement and conversion. And then you can start to also introduce the concept of targeted display ads based on her past behavior.
The broader the keyword, the greater the reach, but unfortunately the relevancy can also slip since ads can be served on less relevant keywords. This can further complicate things when your ads can also appear for "related searches" or when someone...
Unruly currently tracks 506,976 "shares" of online video ads every 24 hours. A recent study conducted by Decipher Research, which surveyed online video viewers, aged 18-34, across four social video campaigns from Guinness, Coca-Cola, Unilever's...
Now, as the market has matured and become far more competitive, brands demand measurable results and accountability for every dollar spent on social ads. Account Manager for large Facebook ads campaign clients at AdParlor, were kind enough to...
For example, display ads typically aren't the strongest driver of last-click conversions, but an attribution model that accurately measures display's contribution can help you determine its real value.
USA Today also reported the group Digital Citizens Alliance found Google was allowing ads on YouTube videos that feature illegal content, such as buying drugs without a prescription. For example, videos on how to buy painkillers without a...
Facebook says its goal is to reduce the number of ad units from 27 to fewer than half that number, while at the same time “mapping all of our ads to the business objectives marketers care about – be it in-store sales, online conversions, app...
Product listing ads hit the scene late in Q4 of last year, generating impressive results thus far due to low CPCs and competition. Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate...
Bing Ads advertisers have a new resource with the launch of the Traffic Quality Center. Bing Ads Traffic Quality Center Bing Ads is introducing a new Traffic Quality Center to help their advertisers know exactly how their ad campaigns are being...
It is also a trip down memory lane, I didn’t remember uploading several of the pictures associated with my own Google+ account, although some were simply interesting screenshots or online ads that I had commented about on Google+.
Video ads accounted for 25.5 percent of all videos viewed and 2.3 percent of all minutes spent viewing video online. Top 10 Video Ad Properties by Video Ads Viewed Americans viewed a record 13.3 billion video ads in April, with Google sites ranking...
Interviews, PPC ads, and local event sponsorship will also get your name and content noticed. They fail to see that SEO in 2013 is now integral to online marketing and no longer a standalone activity.
Evaluating campaigns on a viewable impression basis promises to give viewable ads the credit they actually deserve in driving performance. With roughly 50 percent of ads never have an opportunity to be seen by a consumer, it's easy to understand why.
It includes a summary of the number of clicks, the allocation of the monthly budget including spend and budget remaining, as well as the number of views of their AdWords ads. AdWords Express is a great way for advertisers to get their toes wet in...
