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  1. What is SEM? Depends on Who You Ask

    However, SEM posts, training, and ads are frequently related to paid search. Bing appears to view SEM as paid search as demonstrated on the landing page below, where "search marketing" links directly to a page to get users started on Bing Ads.

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    A good tip is to try building upon elements from your best-performing paid search ads that you know get a good click-through rate. One great way to drive traffic back to your product listing page is the Sponsored Products on Amazon PPC ad option...

  3. Google AdWords Adds Consumer Rating Annotations

    Up to three of your best ratings show below the text of your search ads, along with a link to more ratings. Consumer ratings are specific to the country the ads are being shown in. For example, people searching on google.co.uk will see ads with...

  4. 26 Free Must-Have Tools for PPC Success

    While it's certainly possible to manage PPC using only the AdWords and Bing Ads online interfaces, doing so will be less than optimal. If you're running more than one simple Facebook Ads campaign, you need to be using Power Editor.