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  1. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Much like billboard ads, this will help build TOMA, or top-of-mind awareness for your brand and product before your pitch gets to them. One excellent way to increase your chances of success is to foreshadow your pitch by running a few select ads to...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Intent-Driven Audiences (IDA): New technology innovations are beginning to truly harness intent signals across channels, matching clicks on search engine ads to audiences on Facebook in real-time. Remarketing Lists for Search Ads (RLSA): Google...

  3. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Google Shopping, the new iteration of Product Listing Ads replaces PLAs in late August, which gives online retailers less than a month to switch campaigns, and utilize the new tools. The new Google tools are available for sellers using Google...

  4. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    It reminded you of one of those roadblock ads you’ve seen online. Get unbiased third parties to review your site, your content, your design, your ads, etc. Then, after analyzing more companies impacted by Panda 4.0, I wrote a follow-up post here on...

  5. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    If YouTube pushes these independent labels too hard, and they block too much of their content, YouTube will actually lose out on the revenue it would have made running ads on the existing content. Within search results, information tied to verified...

  6. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Product Listing Ads will continue to gain popularity and drive shopping performance. Approximately 48 percent start shopping online in preparation for school three to four weeks prior to the first day of school, and about 31 percent do so two...

  7. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    The current reality is that the systems that deliver content and ads to websites and mobile devices are highly commoditized. However, proposed rules could directly impact the distribution of content, as well as the effectiveness of online...

  8. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Although my friend didn't find what he was looking for (more on that later), he did end up clicking on the ad of a local dealer whose ads appeared on the SERP for four of his five searches. While many advertisers focus heavily on initial keyword...