A lot of people talk about Facebook ads as though they're all the same. Marketplace ads are powered by "social intent data," which is a way of determining what people want to buy by looking at all the information they share with Facebook – from...
Twitter also made changes in its ads center that it claims gives advertisers more detail on audience segments, allowing them to view their audience, for example, by device, location, gender, and interest.
One of the many opportunities is online ads. Fifty percent of respondents said they use their mobile devices to start the search process; 46 percent use mobile exclusivelywhen performing research online.
In August 2012 it announced VivaKi will use the offering for ads placed through the VivaKi Nerve Center's Audience on Demand. On the blog, Mohan said this and its other efforts to improve the performance of digital ads are paying off, based on a 65...
Bing Ads and You: Keyword Distribution Graph Coming Soon – Bing Ads BlogNow in testing, this will give you a big picture view of the performance of thousands of keywords and identify opportunities. Easier planning, better reporting: New tools for...
Video ads accounted for 23 percent of all videos viewed and 2 percent of all minutes spent viewing video online. Video ads accounted for 25.1 percent of all videos viewed and 2.2 percent of all minutes spent viewing video online.
There are some companies that actually produced ads during the Supreme Court hearing on DOMA, and also on the naming of the new pope, and this is a total misrepresentation of true real time marketing.
Digital video ads are about 30 to 40 percent more likely to reach Under 35-year-olds than the typical online display ad, making this medium a valuable way of reaching these sometimes more-difficult-to-reach consumers.
Facebook tests Graph Search ads and debuts CPA bidding. Facebook Tests Its First Graph Search Ads, But They Aren’t Targeted To Your Queries – TechCrunchThe ads "use standard Facebook targeting and retargeting, look like its sidebar ads, and appear...
Publishers could quickly post the ads and get paid via AdSense when a user clicked through and converted. Hirschle, head of Google Affiliate Network, cited the rapid evolution of CPA advertising and said the company would focus on newer CPA tools...
Google Shopping's ad program Product Listing Ads gives online merchants a lot of control in managing product visibility. In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google...
Some thought it was just the search giant taking advantage of a dandy opportunity to bolster their data-hoppers to further their ability to laser-target ads to users. But is this all just a ploy to gather more intelligence for targeting ads?
In January, Unruly launched a tool to predict the "sharability" of video ads. Predictions are that global online video advertising spend will rise to $10 billion by 2015, with Internet ad spend expected to account for 59 percent of the growth in...
Domain Adwords history for ncaa.com show that March is one of the only months that they concentrate on for the entirety of the year (besides employing a few ads focusing on NCAA football in November and December, which isn't quite as popular).
Marketers can now go to Facebook to place ads in front of users based on more signals and a deeper compilation of data mined from more sources. Online marketers of all stripes have embraced programmatic buying in recent years as the technology has...
Ads placed at the end of a video have a better click-through rate – about 3 percent –when compared to ads placed within or on the front end. Not surprisingly, ads placed at the beginning of a video result in significantly more impressions than the...
Todd Wasserman at Mashable has suggested that Google Glass will provide coupon offers, personalized ads, and gamification¬ – in other words, advertising on spectacle steroids. Or will Google Glass even make a ripple in online marketing?
Other, Keyword Status, and International Time Zone Support – Bing Ads BlogKeyword Performance Report gets new “Top vs. Foursquare Planning to Offer Check-in Data to Target Ads on Other Platforms – Advertising Age
Classified ads (Kijiji, Craigslist, Angie's list, eBay, Amazon etc. An unstructured citation is more of a casual mention of your business' NAP that appears anywhere that's not an official directory provider, for example, a blog, social media...
Orabrush was also one of the first businesses to use YouTube TrueView video ads. Harmon then used YouTube video ads to reach more people and grow their fan base. With a $500 budget, they produced and posted their first video, "Bad Breath Test – How...
