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  1. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    The broader the keyword, the greater the reach, but unfortunately the relevancy can also slip since ads can be served on less relevant keywords. This can further complicate things when your ads can also appear for "related searches" or when someone...

  2. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Unruly currently tracks 506,976 "shares" of online video ads every 24 hours. A recent study conducted by Decipher Research, which surveyed online video viewers, aged 18-34, across four social video campaigns from Guinness, Coca-Cola, Unilever's...

  3. Google Under Fire Again for Providing Easy Access to Prescription Drugs

    USA Today also reported the group Digital Citizens Alliance found Google was allowing ads on YouTube videos that feature illegal content, such as buying drugs without a prescription. For example, videos on how to buy painkillers without a...

  4. How to Dominate the Entire First Page of Google

    Product listing ads hit the scene late in Q4 of last year, generating impressive results thus far due to low CPCs and competition. Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate...

  5. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    Evaluating campaigns on a viewable impression basis promises to give viewable ads the credit they actually deserve in driving performance. With roughly 50 percent of ads never have an opportunity to be seen by a consumer, it's easy to understand why.