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  1. 10 Google Analytics Custom Events That Track the Untrackable

    Luckily Wistia.com is an awesome video player and includes a complete guide to Google Analytics custom event video integration. Category: Events are best organized into different categories depending on the behavior or functionality they track (e.g...

  2. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Ensures your ad doesn't show for any search that includes that term. Broad match allows your ad to show on similar phrases and close variations of the keyword. Allows your ad to show for searches that include the exact phrase and possibly includes...