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Online Ad Revenues

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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Because both systems are powered by real-time-bidding technology, publishers and advertisers will be able to maximize their advertising revenues and cut costs through the algorithm-based bidding. Ad networks: The most stable element of Russia's...

  2. Search Revenues Hit $8.7 Billion in First Half of 2013

    The first half of 2013 was a record high for online advertising revenues, coming in at $20.1 billion, an increase from $17 billion for the same period in 2012. Despite concerns about ad spend being down, the Interactive Advertising Bureau has...

  3. How People Search For Movies on Google Predicts Box Office Revenues [Study]

    Predicting Box Office Revenues Search ad click volume (seven-day period prior to release date) The study states Google identified a 56 percent year-over-year increase in movie related searches from 2011 to 2012; demonstrating 61 percent of people...

  4. The Secret to Reeling in Holiday Shoppers?

    All of the above are self-consistent, and yet contradict ComsScore’s reports of higher online revenues on Tuesday and Wednesday when compared with Black Friday. Revenues were high but clicks were not, further adding weight to the idea that...