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  1. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Efficient management, reporting, and optimization of Shopping campaigns will be crucial for remaining competitive and winning the battle for revenue online. Setting revenue maximizing budgets across search and Shopping campaigns will become...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Revenue, Generate Leads, Acquire New Customers, Retain Customers qualified online social leads identified X _____% lead-to-customer conversion rate X $_____ (LTV) customer lifetime value __________________________________ = $ New...

  3. As Goes Paid Search, So Goes the Election?

    Not surprisingly, the heaviest month of spend was September 2012 when US AdWords booked an estimated $1.7 million in click-through revenue. Barackobama.com earned 55.5 million ad impressions in the six months leading up to the election as a result...

  4. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Here are the highlights from each: comScore - $1.46 Billion Revenue Makes Cyber Monday 2012 Heaviest U.S. Sales were on target with most of the Holiday predictions for 2012 with increased YOY revenue of 15 percent on Black Friday and 19 percent on...

  5. Facebook Exchange: Real-Time Ad Bidding & Retargeting Set to Launch Soon

    By 2015, we estimate that at least one-fifth of all display advertising sales revenue in the United States, the United Kingdom, Germany, and France will be based on RTB transactions. Facebook Exchange is set to debut within weeks, with pricing...