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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Retailers should be sure to include any information about offers, such as discounted products and free delivery on their PPC ads, as they will drive revenue. Return On Digital recommends that retailers increase their budget during peak times such...

  2. Search Revenues Hit $8.7 Billion in First Half of 2013

    Revenue from search ads still continues to rise, despite concerns that changes to Google AdWords (the switch to enhanced campaigns) might have caused a reduction or shift in ad investments. Mobile revenue increased by 24 percent from the first half...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Online advertising revenue grew 22% driven by an increase in revenue per search. Microsoft Reports Third-Quarter Results – Microsoft News Center"The Online Services Division reported revenue of $832 million, an 18% increase from the prior year period.

  4. 6 Predictions for 2013: Search Marketing & Big Data Analytics

    Even during the social hype of last year, Google's year over year ad revenue grew by 29 percent. Applications that incorporate data from all digital sources will become a strategic necessity. Meanwhile, 60 percent of consumers already consult their...

  5. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    There will be more standardized attribution models to evenly distribute revenue to the appropriate source. Integrated agencies with strong digital arms will take their standard fare – bigger advertisers who really want an agency, and are willing to...

  6. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Their ad revenue exploded and grew 69 percent in 2011. Social commerce revenue could reach $30 billion by 2015, say analysts from SocialMediadd. The type of information the BBC reported is a prime example of the kind of harmful anecdotal story that...