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  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per conversion for search campaigns when managed with social advertising, Marin said. Users who clicked on both a search and social ad...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Efficient management, reporting, and optimization of Shopping campaigns will be crucial for remaining competitive and winning the battle for revenue online. Setting revenue maximizing budgets across search and Shopping campaigns will become...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    Ad revenue = happy shareholders. With mass-appeal and adoption comes the added responsibility of creating revenue. Throughout 2013 and leading up to the IPO Twitter successfully overhauled the advertising interface and targeting functionality...

  4. Search Revenues Hit $8.7 Billion in First Half of 2013

    Revenue from search ads still continues to rise, despite concerns that changes to Google AdWords (the switch to enhanced campaigns) might have caused a reduction or shift in ad investments. Mobile revenue increased by 24 percent from the first half...

  5. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Singer explained different types of conversions and the importance of tracking in a social context, as well, in an article for ClickZ: "Go beyond key performance indicators (KPIs) like followers and visitors, and even beyond macro conversions such...

  6. Search Ads Account for 52.8% of World’s Mobile Ad Revenue in 2012

    According to a recent report, IAB showed mobile accounted for 9 percent of the total online ad revenue. Key factors for the impressive increase in mobile advertising revenue are rising smartphone adoption/3G and 4G penetration, more time spent on...