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  1. Influence the Influencers: The Magic of Co-Created Social Content

    Monetization is the maturity of the content into its own revenue source through publishing, syndication, and ad revenue. This was the topic of a ClickZ Live New York session last week featuring Lee Odden, CEO of TopRank Online Marketing.

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    The results showed up to a 10 percent lift in overall AdWords revenue coming from click to call. In addition, the company found a 4 percent increase in total mobile conversions after counting conversions that started with a mobile ad click.

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Efficient management, reporting, and optimization of Shopping campaigns will be crucial for remaining competitive and winning the battle for revenue online. Setting revenue maximizing budgets across search and Shopping campaigns will become...

  4. PPC Management Operations: The Ultimate Guide

    For ecommerce, check ad spend and revenue. View this at the campaign level down to the ad group and keyword level. Review Ad Positions and Manage Bids They might be able to explain the odd behavior, for example, the shopping cart was buggy or...

  5. 5 Social Media Advertising Trends to Watch for in 2014

    Ad revenue = happy shareholders. With mass-appeal and adoption comes the added responsibility of creating revenue. The ad platform grew leaps and bounds. While this isn'tan ad unit on Google+, it allows brands to take quality Google+ posts and...

  6. Search Revenues Hit $8.7 Billion in First Half of 2013

    Revenue from search ads still continues to rise, despite concerns that changes to Google AdWords (the switch to enhanced campaigns) might have caused a reduction or shift in ad investments. Mobile revenue increased by 24 percent from the first half...

  7. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    There was no mention at all of Google Webmaster tools in this keynote – suggesting that the analytics tool is more interested in becoming the companion to revenue-generating advertisers, than to providing website owners and webmasters insights...