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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Lesson #2: Know Your Numbers - Profit per Customer and Revenue per Employee Make sure the business has enough recurring revenue to support the salary you offer the first few hires and do a complete background check and interview process.

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    The problem is if the mobster burns down too many stores, there won't be any shop owners left, and the mob boss has lost the revenue he had to start with. If YouTube pushes these independent labels too hard, and they block too much of their content...

  3. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Users who clicked on both a search and social ad contributed four times more revenue per click than users who clicked on a social ad only. And search campaigns that were managed alongside social ad campaigns had 26 percent more revenue per click...

  4. Influence the Influencers: The Magic of Co-Created Social Content

    Monetization is the maturity of the content into its own revenue source through publishing, syndication, and ad revenue. This was the topic of a ClickZ Live New York session last week featuring Lee Odden, CEO of TopRank Online Marketing.

  5. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    The results showed up to a 10 percent lift in overall AdWords revenue coming from click to call. In addition, the company found a 4 percent increase in total mobile conversions after counting conversions that started with a mobile ad click.

  6. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Efficient management, reporting, and optimization of Shopping campaigns will be crucial for remaining competitive and winning the battle for revenue online. Setting revenue maximizing budgets across search and Shopping campaigns will become...

  7. PPC Management Operations: The Ultimate Guide

    For ecommerce, check ad spend and revenue. View this at the campaign level down to the ad group and keyword level. Review Ad Positions and Manage Bids They might be able to explain the odd behavior, for example, the shopping cart was buggy or...

  8. 5 Social Media Advertising Trends to Watch for in 2014

    Ad revenue = happy shareholders. With mass-appeal and adoption comes the added responsibility of creating revenue. The ad platform grew leaps and bounds. While this isn'tan ad unit on Google+, it allows brands to take quality Google+ posts and...