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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    We can post videos, do a print and social campaign, and create a positive image for our brand. Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she even got Don's billboard...

  2. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Send a print job with the firmware that has a special command and control center and a tunnel connector readied. Update the printer with your firmware on the print job. See if you can pull in a simple hello world JavaScript file into an ad on your...

  3. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Gone are the days where marketers just bought a print ad, hoped for the best, and categorized the investment as a cost of doing business. A consumer's first exposure to your brand may occur through a display ad impression, but he may take no...

  4. FTC Tightens Online Disclosure Requirements

    In fact, I see them as more stringent than the traditional requirements for print advertisements. The Federal Trade Commission (FTC) released its new .COM Disclosures standard on March 12, tightening considerably the requirements for disclosure...

  5. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    Google keeps track of how many users save and print your online offer, so that users can better measure their ROI. From there, they can print out the offer or save it by sending it to the “My Offers” section for later in-store use.