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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen fashion market. Get your product in consumers' hands: If you're new to the market, send free...

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Mobile SEO will grow due to 77 percent of smartphone users who utilize Google's Android to surf online (and you thought Google wasn't a player in the Chinese market). Apple having 34.7 percent of the market share in 2012 demonstrates iOS as the...

  3. The Search Agency Launches Local Search Campaign Management Platform

    Gibson said there's much more stability in categories and keywords in local search campaigns, while their geographic reach is limited – and that made this market ripe for automation. Ad copy content and landing page creation are handled at a...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X $_____ equivalent focus group cost / _____(#) insights from average focus group...

  5. Mobile to Account for 25% of Paid Search Clicks on Google in 2012 [Study]

    The Brazilian online ad market is still largely dominated by desktop transactions, with just 0.3 and 0.9 percent of clicks on tablets and smartphones, respectively. When it comes to paid search ad spend, Japanese marketers spend 93.8 percent of...