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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Ad networks: The most stable element of Russia's advertising market. Yandex has now officially partnered with Google to change and enhance the display ad market in Russia. Over the last few years there have been many drastic changes to the global...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen fashion market. Get your product in consumers' hands: If you're new to the market, send free...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Earned media activity can be an excellent indicator of high performing messages for brands to amplify in market. For a marketer, understanding that I searched for Black Rain Boots, clicked on a Product Listing Ad (PLA) for a particular brand, then...

  4. Baidu Paid & Organic Search Starter Guide

    With more than 500 million Internet users, China is by far the world’s largest online market. The numbers are impressive and it should be worth it to any international online marketer considering the size and scope of the market they serve.

  5. Smaller-Screen Creative: Why Smartphones & Tablets Aren't Created Equal

    To say mobile snuck up on us is an understatement and companies large and small, as well as agencies, are scrambling to catch up to both the market and user expectation. A sense of urgency for information creates a very different relevancy in ad...

  6. Google’s Mobile World & Vision for 2012

    Google Senior Vice President, mobile and digital content, also announced in a blog post that the number of applications available in the Android Market have tripled from 150,000 last year to 450,000 this year, and more than 1 billion app downloads...

  7. How Local Small Businesses are Evolving Their Online Marketing Strategies

    But as soon as businesses turn to the web to market their services, some realize how critical it is to adapt to a rapidly changing environment, while others still hold on to traditional outlets. There used to be this thing called the Yellow Pages...