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Online Ad Impressions

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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Of course, the impact of repeated impressions may not be the only factor that results in a bump in CTR. However, search marketers should also be mindful that a consumer clicking on the first ad he or she sees doesn't constitute the totality of...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    In 2012 Yandex created its own real-time bidding system for auctioning ad impressions to advertising systems. Ad networks: The most stable element of Russia's advertising market. The system holds a specific ad space while the user is loading a...

  3. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    A study from Bing Ads looked 143 million ad impressions from 100,000 search ads in January 2013 for the Education Provider vertical. Ad group level sitelinks Device specific ad copy The new mobile ad preferences for enhanced campaigns removed the...