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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on...

  2. How to Dominate the Entire First Page of Google

    While you can't directly control if these listings display in the SERPs, having a press release calendar will put you in a position to take advantage if and when they do. While you can't specify which organic site links will display, you can choose...

  3. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    PLAs display an image of the product that (hopefully) matches the consumer’s query, because shoppers are very visual animals. Last click is a poor representation of the value of organic search given that consumers may begin their journey on organic...

  4. Search Ads Account for 52.8% of World’s Mobile Ad Revenue in 2012

    The study looked at mobile advertising types such as search, display, and messaging. Following behind was display advertising accounting for 38.7 percent of global mobile revenue and messaging at 8.5 percent.

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Display revenue was $402 million, down 11 percent vs. Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad business per day, advertisers will have to pay Facebook $1 million for a 15...

  6. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Next, drill a little further down by looking at a similar month–over–month analysis, but this time doing it for each of your campaigns in the search and display networks individually. Separating out the search network and display network, gain a...