SEO News

Online Ad Display Search Demand Side

  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Powered by real-time bidding technology companies develop their own Demand-Side Platforms to mediate ad marketing and sharing participants. Currently, what is trending is the heightened popularity of data management capabilities on the demand side...

  2. Facebook Exchange: Real-Time Ad Bidding & Retargeting Set to Launch Soon

    The list of Facebook approved DSP (demand side platform) partners currently includes Triggit, Turn, DataXu, MediaMath, AppNexus, TheTradeDesk, and AdRoll. Real-time bidding will account for about 27 percent of the projected $18.9 billion to be...

  3. Interactive Advertising Bureau (IAB) Holds Forum and Track at SES New York 2011

    RTB, DSP, ATD, WTF: Finding Quality in a Sea of Solutions" -- Jay Sears will moderate a discussion with demand side platform leaders about the role demand side platforms play in the digital media supply chain.

  4. SES Accelerator: Search & Social in San Diego on February 10, 2011

    Chertudi oversees global strategy and execution of demand creation for new customer acquisition and cross selling including the tactics of search (both paid and SEO), email, newsletters, display, content syndication, direct and dimensional mail.

  5. 2010 Search Predictions: The Experts Weigh In

    If ads are attached to specific tweets, tweeters might demand compensation in exchange for the display of advertising. Google is starting to diversify its paid ad formats, which includes grouping new kinds of results together, most notably Product...