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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    These allow publishers to sell the rest of the traffic within the RTB or the whole advertising inventory, and also match ad space from website owners with advertiser's needs. Ad exchanges: Within the RTB ecosystem, this is the connector between...

  2. FTC Giving Native Advertising a Closer Look

    Increasingly, advertisements that more closely resemble the content in which they are embedded are replacing banner advertisements – graphical images that typically are rectangular in shape – on publishers' websites and mobile applications.

  3. Google, Top Ad Networks Team With White House to Fight Piracy, Counterfeiting

    Laura Covington, VP of IP Policy at Yahoo said the firm "prohibits publishers in our ad networks from selling counterfeit goods or engaging in copyright piracy", adding "we want to create and maintain a healthy online space, promote innovation...

  4. Online Video Ad Spending Increased 27% in 2012; Projected to Grow Another 47%

    While broadcast TV budgets saw an increase, display ad budgets dropped to account for online video ad spending funds. Surveyed participants were reported to be advertisers, publishers, and brands. According to the report, display ad spending was...

  5. Facebook Exchange: Real-Time Ad Bidding & Retargeting Set to Launch Soon

    What drives this explosive growth is that both publishers and advertisers win – the former can expect better return on investment (ROI), the latter a better return on advertising spending (ROAS). Real-time bidding will account for about 27 percent...