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  1. Secret Sauce LoMo Tips for More PPC Sales

    Utilizing data from Google Shopping to influence text ads and vice versa is convenient and often overlooked way to leverage your campaigns to push in-store and online conversions. Paid search marketers can gain a ton of insight from GMB to inform...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Display: The display-ad content and campaigns from which traffic originated Google Analytics will leverage insights from paid campaigns to display impact of display campaign on the overall business as reflected in GA.identify remarketing...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    X _____ (CPI) equivalent display ad impression costs ______________________________________ = $ Display Ad Impressions Value (CPM, or cost per 1,000 impressions, could also be used. Example:  Estimated 150,000 social impressions at display ad costs...

  4. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Next, drill a little further down by looking at a similar month–over–month analysis, but this time doing it for each of your campaigns in the search and display networks individually. Separating out the search network and display network, gain a...

  5. 8 Changes to Google AdWords in 2012 You Shouldn’t Miss

    The startup’s proprietary algorithms automatically pick the creative parts of a display ad (images, colors, text) in real-time determined by like geographic location, language, the content of the website, the time of day or the past performance of...