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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Yandex has now officially partnered with Google to change and enhance the display ad market in Russia. Although this partnership doesn't cover text-based contextual advertising and is only relative to display advertising, the refined ad match...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The "discount ad" is one of the most effective display ads amongst the Chinese population. The most common active mobile ads are mobile search ads (Baidu, Qihoo360) and display ads. This type of ad can be placed as a banner in apps, such as in...

  4. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    SEM CTC's are unlike traditional print or even online display campaigns that have a click to call action. In addition, the company found a 4 percent increase in total mobile conversions after counting conversions that started with a mobile ad click.

  5. How to Dominate the Entire First Page of Google

    While you can't directly control if these listings display in the SERPs, having a press release calendar will put you in a position to take advantage if and when they do. While you can't specify which organic site links will display, you can choose...

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Display: The display-ad content and campaigns from which traffic originated Budgets and Bids: Helping users decide where to invest resources, allocating between search and display, YouTube, and various other online opportunities.

  7. FTC Giving Native Advertising a Closer Look

    What business models support and facilitate the monetization and display of native or integrated advertisements? This content is often completely disguised as being legitimate and unbiased content and appears on a legitimate news site, when in...