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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Experiments can include several different campaign components such as bid changes, new keywords, campaign settings, special bids for times and locations, ad formats, and more. Jerry Dischler, vice president of product management for AdWords...

  2. Influence the Influencers: The Magic of Co-Created Social Content

    Monetization is the maturity of the content into its own revenue source through publishing, syndication, and ad revenue. The biggest barrier to effective content marketing is just cutting through all of the noise online.

  3. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Beal cited the example of Pearl Izumi, which created an ad where a runner was giving CPR to a dog. Ninety-seven percent of consumers do online research when making purchasing decisions, so what they find could impact your bottom line, either...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she even got Don's billboard produced, despite many heated arguments about why his concept was so misguided.

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The "discount ad" is one of the most effective display ads amongst the Chinese population. This type of ad can be placed as a banner in apps, such as in gaming apps. Advertisers should find a way to be a part of these social media conversations due...

  6. The 2014 Super Bowl Commercials Just Kicked Off

    Super Bowl Ad Stats In fact, both football fans and digital marketers can now get a sneak peek of some of this year's Big Game ads on the YouTube Ad Blitz pregame gallery. The most shared ad of all time is a Super Bowl ad – "The Force - Volkswagen...