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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    What ad copy needs to be changed to reflect only current offers? Shop.org is forecasting digital to growing 8 to 11 percent given the growth of mobile and online shopping as a consumer behavior. I know all of our brands and teams have been planning...

  2. Secret Sauce LoMo Tips for More PPC Sales

    Write ad text that highlights mobile-specific specials or deals The more information you give Google, the more they can share with online shoppers and searchers. Utilizing data from Google Shopping to influence text ads and vice versa is convenient...

  3. Disney Dominates Halloween Keyword Ad Spend

    AdGooroo's study found that 31 percent of all paid search ad spend by online retailers for the Halloween keyword group was for a Disney-related search term. Disney characters still reign supreme when it comes to Halloween costumes for children and...

  4. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Banner ads (no ad networks, no remarketing, just banners on sites) These tools can help you win more business by including competitive, keyword, and specific ad performance data in your proposal. For each client ready to invest, we decided to test...

  5. Cross-Device Measurement: Believe the Hype

    If there is a method to prove that an ad seen on smartphone resulted in a later purchase on a desktop Web search, or vice versa, then brands would likely be more willing to spend money and resources on mobile because they would understand the...

  6. Drive Your Clicks In-Store With Local Inventory Ads

    This new ad type is the perfect way to reach users while they are moving from online search to an offline purchase. Local inventory ads are a new version of a product listing ad. If a user is within a certain distance from a store, a local ad will...

  7. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    After all, retailers want their ad to appear in a top spot. Creating Enticing Adverts With Ad Extensions Ad extensions should also be used on any promotional material to ensure customers can trust the store and have all the information they need at...