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  1. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). The use of online advertising on search engine results pages to help visitors find your...

  2. Influence the Influencers: The Magic of Co-Created Social Content

    Monetization is the maturity of the content into its own revenue source through publishing, syndication, and ad revenue. This was the topic of a ClickZ Live New York session last week featuring Lee Odden, CEO of TopRank Online Marketing.

  3. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Beal cited the example of Pearl Izumi, which created an ad where a runner was giving CPR to a dog. Ninety-seven percent of consumers do online research when making purchasing decisions, so what they find could impact your bottom line, either...

  4. Google AdWords Adds Consumer Rating Annotations

    With consumer rating annotations, when people click on an ad's rating, they can drill down into a more detailed view of rating scores. AdWords said it only shows "your business’s highest survey ratings, emphasizing the areas where your customers...

  5. 26 Free Must-Have Tools for PPC Success

    I was doing in-house PPC at the time, and we actually hired an intern to update ad copy for us, it was that arduous to do manually. This is a simple, yet often overlooked, way to streamline tracking of ad copy and landing page tests.

  6. Yandex & Google: A Big Change for Russia's Display Ad Market

    Ad networks: The most stable element of Russia's advertising market. The system holds a specific ad space while the user is loading a website and the winning bidder pays the second highest bid. Ad exchanges: Within the RTB ecosystem, this is the...