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  1. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    In preparation for the Music Pass service, YouTube has been working with these labels to sign contracts which allow YouTube to license the content for sale through its subscription service, rather than an ad-based one, which is how YouTube...

  2. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Capturing consumer engagement points throughout the mobile path to purchase is essential to optimizing mobile ad programs to reach consumers when they are most open to options for fulfilling their purchase needs," said Bill Dinan, president of...

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    However, search marketers should also be mindful that a consumer clicking on the first ad he or she sees doesn't constitute the totality of shopping behavior on the search engines. We all know that consumers, more often than not, will click on the...

  4. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    When it comes to how users interact with local-focused pay-per-click ads, more than 60 percent in the study said they used the local information found in an ad. Seventy-three percent of smartphone users said directions were important in an ad; 78...

  5. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    For example, only 15 percent of the respondents indicated that they customize paid search ad copywriting by device. Have you tailored your mobile search ad copy to be as mobile-friendly as possible, and are you taking advantage of all the unique...

  6. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    What the research found was that customers who clicked on both search and social ads were about twice as likely to convert versus those who clicked on a search ad alone. Users who clicked on both a search and social ad contributed four times more...

  7. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Experiments can include several different campaign components such as bid changes, new keywords, campaign settings, special bids for times and locations, ad formats, and more. Jerry Dischler, vice president of product management for AdWords...