The ability to vary sitelinks at the ad group level and schedule their rotation enables much richer ad experiences. Finally online-only advertisers don't have to create hundreds of geo-targeted campaigns to ensure bid efficiency by market.
One of their concerns is the fact that paid ads and ad blocks aren't clearly shown to be paid advertisement, with the labels that have significantly smaller text, or that are more he then on the top right corner of an ad block as opposed to the...
These vendors will set you up with a website, a local ad or marketing campaign, and some kind of local off-site page presence for a monthly fee, all you need to do is give them a call and a credit card number.
You're also creating that one‐to‐one relationship where the ad copy, the keyword, and the landing page are all in alignment.percent of queries in the U.S.have 3 or more words and that number is rising.
New findings from online ad network Chitika confirm it's anything but lonely at the top. For this study, Chitika examined tens of millions of online ad impressions where the user was referred to the page via a Google search.
The duration of the average online content video was 5.6 minutes, while the average online video ad was 0.4 minutes. In May, BrightRoll Platform ranked #1 with 2.6 billion ad impressions. Top 10 Video Ad Properties by Video Ads Viewed
Allows your ad to show for searches that include the exact phrase and possibly includes other words as well. Allows your ad to show for searches that match the exact phrase exclusively in that order, no other words.
During a tour of the new lab last week, Cat Jones, Unruly's Director of Product Innovation, said, "Video is the world's fastest-growing ad format in terms of ad spend, so it's really important that brands have their fingers on the pulse and...
How closely should marketers monitor their social ad campaigns? Beyond the Like: How Companies are Using Social Advertising to Drive User Acquisition and ROI features practical tactics marketers can use immediately to better optimize their social...
As the table above illustrates, were it not for the initial banner ad impression and the following keyword searches, this consumer may have spent his $1,000 with a competitor when it was time to purchase.
While the ad itself might not be for illegal drugs, USA TODAY speculates the profit still remains. Google is allowing illegal prescription drug activity online and profiting from it, according to a report by USA Today.
Facebook says its goal is to reduce the number of ad units from 27 to fewer than half that number, while at the same time “mapping all of our ads to the business objectives marketers care about – be it in-store sales, online conversions, app...
Search ad click volume (seven-day period prior to release date) The study states Google identified a 56 percent year-over-year increase in movie related searches from 2011 to 2012; demonstrating 61 percent of people use online resources to research...
Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...
Dynamic search ad extensions Keep in mind that you can combine multiple extensions to take up the majority of the premium ad space. The following are ad extensions available in Google that increase the depth of your brand listing:
Bing Ads is introducing a new Traffic Quality Center to help their advertisers know exactly how their ad campaigns are being protected from fraudulent clicks, how pricing adjustments happen, and how advertiser credits are handled.
The comScore Video Metrix service has just released data that shows 181.9 million Americans watched 38.8 billion online content videos in April 2013, while the number of video ad views reached an all-time high of 13.2 billion.
This revelation affects everything from targeting strategy to mobile ad creative. Ad creative would then focus on an offline call to action relevant to the various brick and mortar locations, such as a coupon or limited time offer redeemable on...
No Marketing Automation Platform Data: If you're running a campaign on Adwords and a random visitor clicks on your ad from the keyword "software solution", you'll serve a page that is all about your "software solution".
Over the years, the digital ad industry has had the ability to tie campaign exposure to in-store sales through the use of anonymized database matching between online panels and household-level sales databases (e.g.supermarket loyalty cards).
