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  1. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    A soon to be released Mobile Path to Purchase Retail report by xAd, Telmetrics, and Nielsen, found that 26 percent of research and decision activity conducted in tablet will drive sales online via PC, while that number for smartphone is just 9...

  2. Marketing Automation & Search – 3 Strategies for Mutual Success

    Well, if you know how often a typical SEO/PPC lead is going back to Google and using a particular search term to reconnect with your service or product, you can then attribute this lead back to a particular marketing activity which focuses on...

  3. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    It's a high-leverage activity, even for the business owner. Google Shopping's move to a paid shopping channel has generated a large amount of confusion and questions in the ecommerce world, particularly for online merchants.