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  1. Learning to Carry Your SEO Baggage

    Where you get your business now may have to be from more long tail phrases, more social activity, and more online PR initiatives. If your website has been online about a year or so, then consider it an adolescent, with enough history to make it...

  2. Hedge funds ‘cannot be too paranoid' on reputational risk

    Therefore, consider bringing in specialists who can use state-of-the-art investigation techniques to ethically seek out the possible sources of disingenuous information and errant share trading activity.

  3. Strategic solutions play into Credit Suisse's strengths

    The structuring group, comprising around one hundred members of the investment bank's equities division, focuses on four key areas of activity, comprising financing, investor solutions, market-making and systematic investment strategies.

  4. Cross-Device Measurement: Believe the Hype

    More than 40 percent of online adults sometimes start an activity on one device only to finish it on another. Marketers are able to connect user activity through a specific user identifier that is common across each device.

  5. Centralizing Location Data: 3 Steps to Local SEO Success

    If we have trouble prioritizing this critical marketing activity, how can businesses that aren't focused on local online data be expected to do it? Unfortunately, as it does for so many businesses, updating our online location information was...

  6. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    One of the important parts of this act allows for Reddit to cease activity around TheFappening, for instance, because users and site admins believe the content is lewd. Your business is located automatically using public records available online.

  7. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For example, consumer activity captured online enables an advertiser to retarget a shopper with an ad for the exact same TV that person had in his or her shopping cart but didn’t purchase. Advertisers should monitor consumer activity across their...

  8. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    The impact of this increased mobile usage is significant and it isn't limited to on-device activity," said Monica Ho, SVP of marketing, xAd. With mobile consumers looking to make decisions quickly and locally, mobile is also serving as a tool to...