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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    When Lisa stepped in for Don a few weeks ago, she suspended all marketing activity, but the company's bashing continued across social media. For SEO, Lisa can use the British Outfitters website as the campaign hub, with numerous spokes of consumer...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms who criticized the ads as too provocative, which they were; Don had made sure of it!

  3. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    For example, the data that corresponds with GMT +0 is the activity on Twitter when midnight "hit" London. Twitter is becoming the de facto universal online chat room where people actually have short conversations on (see percentage of RTs in tweets).

  4. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Maximizing return on investment is the key to all marketing activity and in digital PR, or outreach, it is critical. This gives you a fantastic overview of that individual's online "movements" and, as a result, helps you paint a thorough picture of...

  5. 4 Ways to Expand PLA Success in 2014

    With an integrated search program in place, marketers should consider expanding to an even more holistic view that includes social activity. As mentioned in my last column, behavioral data collected through PLA activity can be used to influence...

  6. How to Dominate the Entire First Page of Google

    In the long-term, monitoring social activity and proactively combating sources of negative sentiment while engaging the positive is a core strategy. For the social properties, increased volumes of activity will increase your rankings.

  7. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    The website should always be the ultimate destination for online activity, including social media engagement, email campaigns, video channels, images, etc. When choices have to be made to minimize channel activity, or scale up the investment in any...