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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For example, consumer activity captured online enables an advertiser to retarget a shopper with an ad for the exact same TV that person had in his or her shopping cart but didn’t purchase. Advertisers should monitor consumer activity across their...

  2. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    The impact of this increased mobile usage is significant and it isn't limited to on-device activity," said Monica Ho, SVP of marketing, xAd. With mobile consumers looking to make decisions quickly and locally, mobile is also serving as a tool to...

  3. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Those clickable headlines and quizzes you see in your Facebook News Feed are driving a considerable amount of click-through activity to BuzzFeed, both online and through mobile. One of the more compelling stories in digital media over the past year...

  4. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Is it the promotion activity that failed? If a campaign failed to deliver the appropriate results, it's easy to blame the promotional activity rather than to evaluate all four components to truly attribute the success or failure of the campaign to...