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  1. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Participants in this study voluntarily completed an online survey or logged their smartphone search and in-store activities via a mobile diary. And 15 percent of in-store activities involved smartphone searches about a product or price comparison.

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    The medium, as determined by the format of the message, also controls the promotional activities that can take place to promote and push the message to reach more people. It's becoming an important part of any organization's marketing mix and can...

  3. Pick Up on Current Events for Link Building

    It is in their best interest to cooperate in activities that give their existing attention an additional boost and surprisingly often you can do a joint promotion when it is sure to catch attention. Everybody will be talking about you, online and...

  4. Conquering Content Marketing, Step 3: Facing the 'Fans'

    When the actual content is created there will need to be an element of technical optimization by way of keyword placement, engaging copy and effective calls to action, but these activities are secondary to releasing quality content that both users...

  5. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Every year they survey the SEO industry to pinpoint changes throughout the year, including demographics, compensation, titles, work activities, and tools used. An intelligent way to leverage this for links, social shares, and online visibility is...

  6. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Email marketing amplifies all other activities as users are brought back after an email address is captured via PPC, SEO or social media. Data shows that the migration to online marketing generally starts with the wrong product (i.e.

  7. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    In social advertising, the most readily available signals are based on a consumer’s social activities and declared interests. Not only do these handy marks help us to see the hot topics of the day and what’s #trending; more importantly, they enable...