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  1. Pick Up on Current Events for Link Building

    It is in their best interest to cooperate in activities that give their existing attention an additional boost and surprisingly often you can do a joint promotion when it is sure to catch attention. Everybody will be talking about you, online and...

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    What are your underlying goals for thought leadership activities? Guest post in a variety of online venues. In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam fighter, rallied a call that has many...

  3. Conquering Content Marketing, Step 3: Facing the 'Fans'

    When the actual content is created there will need to be an element of technical optimization by way of keyword placement, engaging copy and effective calls to action, but these activities are secondary to releasing quality content that both users...

  4. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Every year they survey the SEO industry to pinpoint changes throughout the year, including demographics, compensation, titles, work activities, and tools used. An intelligent way to leverage this for links, social shares, and online visibility is...

  5. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Email marketing amplifies all other activities as users are brought back after an email address is captured via PPC, SEO or social media. Data shows that the migration to online marketing generally starts with the wrong product (i.e.

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    In social advertising, the most readily available signals are based on a consumer’s social activities and declared interests. Not only do these handy marks help us to see the hot topics of the day and what’s #trending; more importantly, they enable...

  7. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Unlike "traditional" SEO, these activities aren't always transactional in nature. The reason: many social media activities can't be effectively measured using a transactional formula. Monitoring influence isn't an exact science, but having a tool...

  8. How to Hire (and Keep) Digital Marketing Talent in 2014

    Many of the digital marketing concepts and activities are relatively new. Leaving your ego at the door is a tough call for today's younger workforce who basically grew up online. Use advanced LinkedIn search filters to maintain its awareness of...