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  1. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Those clickable headlines and quizzes you see in your Facebook News Feed are driving a considerable amount of click-through activity to BuzzFeed, both online and through mobile. This mobile momentum is rather dramatic, but also makes sense when...

  2. Search Ads Account for 52.8% of World’s Mobile Ad Revenue in 2012

    According to a recent report, IAB showed mobile accounted for 9 percent of the total online ad revenue. Following behind was display advertising accounting for 38.7 percent of global mobile revenue and messaging at 8.5 percent.

  3. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    For example, to encourage enrollment for online courses, Berkleemusic posts video music lessons and in-depth clinics with professors to give prospective students a true-to-life preview of online study with this renowned school.

  4. How the 'Digital Endcap' Can Help Improve Online Retailers’ Bottom Lines

    Success in online holiday retail requires the efficient use of digital advertising, which has evolved considerably in the retail sector over the years. Where the online advertising market for retail has evolved more recently is in the middle of the...

  5. comScore: Online Video Content Reaches Record 188 Million U.S. Viewers

    Internet users watched online content videos that month. Internet users watched 37.7 billion online content videos in August 2012. Video ads accounted for 20.1 percent of all videos viewed and 1.4 percent of all minutes spent viewing video online.

  6. Google’s Matt Cutts Talks Infographics, Differentiation & More SEO Topics

    One of the great things about the web is that it still offers up-and-coming businesses opportunities to build their own reputation online. Take accounting principles, for example. You’re an accountant and you want to rank for accounting topics, but...

  7. How the Filter Bubble Impacts Google, Bing Search & What It Means for SEOs

    Pariser’s argument about the online filter bubble phenomenon has broad implications for the world of search. SEO Takeaway: You Can Never Know Too Much About Your Online Audience Looking at online search through Pariser’s filter bubble lens, it is...