In an online statement, Twitter said it has widened reporting on user engagement with Promoted Tweets – the sponsored tweets that appear at the top of its news feed – to include not just paid media but also earned media, or those that are...
Fifty percent of respondents said they use their mobile devices to start the search process; 46 percent use mobile exclusivelywhen performing research online. Bill Dinan, president of Telmetrics, says mobile devices are often a staple in any online...
But the press release is still a valuable tool for online marketing in a number of ways. Press release marketing has come under a lot more scrutiny for the kind of links that can look "unnatural" in a link profile.
Googlers also attend search conferences and talk to people online. In a new Webmaster Help video, Google's Distinguished Engineer Matt Cutts reveals five of the biggest basic SEO mistakes webmasters make, and suggests a few ways to improve your...
Many also cite websites and online pubs that they’ve been featured in, which could spell a linking opportunity for your site as well. When it comes to link acquisition, SEO professionals and link builders have this long-standing infatuation with...
Casie Gillette, Director of Online Marketing at KoMarketing Associates At SES New York in March, I organized the first Girls' Night Out for some of the female SES speakers. Not only was a great way to put finally put faces to names, it was an...
They're willing to spend more money online, and that grows the pie for everybody. Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council. Active View, introduced in 2012, lets advertisers reserve...
The full SES Toronto 2013 conference agenda is now online. Beyond Engagement: Harnessing the Power of B2B Video Marketing: In this session, you will learn some of the fundamentals around online B2B video marketing, including how to get the most...
Top Tip 1: Seek a winning concept online, come up with a clever new way to tell that story, and you shall find SEO success. While it is unknown whether the folks at Business Insider had seen the previous infographic by Mint or not, online readers...
AP Twitter Hacking Highlights Need for Increased Online Security Measures – ClickZTime for two-factor authentication. One page out of millions gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center.
Seattle-based Wavii uses natural language processing technology to distil online news into topics the users most care about, whether it be politics, celebrity gossip or gadgets. Google has acquired news summarization start-up Wavii for more than...
The latest data from the comScore Video Metrix service shows that 182.5 million Americans watched 39.3 billion online content videos in March 2013, while the number of video ad views reached an all-time high at 13.2 billion that month.
Google Analytics has launched a new tool, the Customer Journey to Online Purchase. The new Customer Journey tool lets you interactively explore the typical online buying behavior of your site's visitors and see how different marketing interactions...
One of the biggest benefits when chatting with anyone online is the ability to record your demonstrations or conferences so that everyone has the ability to review. This can be difficult on the phone or through email, and online translation...
At Pubcon, which is taking place in New Orleans this week, presenters are providing a treasure trove of information about online marketing for local, small businesses. Competing with the big names, giant retailers, and pop up chains can be a tall...
Another reason for us to give Google+ more attention is the time that many of the major online influencers give it. Online, you'll see him replying to comments and sharing content. That's according to Guy Kawasaki, the New York Times bestselling...
See the following thread about online piracy in the age of free sharing of information, as Wikipedia does. Another niche social player worth exploring is question-and-answer site Quora. Quora ranks questions and answers by user engagement.
As is evident from the chart below, social developed into a legitimate content discovery platform for online users. Content has become so central for the online marketer that improving on their content development strategy is their number one goal...
Similarly, we can translate these real world in-person examples to our online interaction with customers. Discovering what types of information engage your online audience is only part of the battle. Online marketing ailments, however, may not be...
You may be reading this because, like me, you usually spend a few minutes each day making sure you've trawled the main SEO news publications for new, useful thought pieces on organic search, analytics, or other aspects of online marketing.
