Grasp of online marketing landscape What are some ways to show ROI and what sort of skills do you need on your team to make your brand or agency into an efficient, quality content producer? These are the questions speakers Miranda Miller and...
More importantly, 87 percent of respondents indicated that online content has a moderate to major impact (67 percent and 20 percent respectively on what vendors they chose to work with. As indicated in the survey, B2B decision-makers cited...
Local SEO and local online marketing is an excellent way to help local consumers connect with your business. Those who are local are more apt to go with your services because it is more convenient and easily accessible, and therefore local...
More than 60 percent read between two and six online reviews before they form an opinion on the business. But despite the prevalence of local business marketing, people are far more likely to recommend a business through word-of-mouth rather than...
Finally online-only advertisers don't have to create hundreds of geo-targeted campaigns to ensure bid efficiency by market. When Google announced their move to enhanced campaigns in February, many thought that Google had gone too far.
Online search is far from static, and continues to evolve. Back in 2002, the Federal Trade Commission (FTC) established guidelines for the various search engines to follow when it came to distinguishing to the users what results are paid for and...
Right now, any LGBT-related searches online currently bring up this specially designed search bar: Google is celebrating gay pride month in a big way. From its internal committees to its speaker series and fundraising events, Google supports the...
ReachLocal will set you up with a web presence and an online marketing (search, social, display, mobile) campaign that fits your budget. With the rise of smartphones and mapping apps we're living in the era of local search and discovery.
As more companies enter the digital age and look to generate demand for their products and services online, the need for digital marketing services is growing exponentially. Digital marketing services are growing.
Our most recent updates ensure that you can put your business in front of customers searching online for products and services you offer. We are committed to helping you connect with customers online and will be introducing more updates in the...
When consumers express that they're interested in a particular product or service in search, they're pulling in information – search is the only vehicle online or offline that does that for us, and it can help you drive those measurable sales or...
New findings from online ad network Chitika confirm it's anything but lonely at the top. A similar study by the Chitika team back in 2010 showed comparable results, and Chitika suggests the findings validate the importance of SEO for online...
According to Cisco, consumer online traffic (vs.business) accounts for 91 percent of all Internet traffic, 77 percent of mobile data traffic, and 80 percent of managed IP traffic. Forty-six percent of Internet users post original photos and/or...
According to the latest data from the comScore Video Metrix service, 182 million Americans watched nearly 41 billion online content videos in May 2013. That's up from 181.9 million Americans, who watched 38.8 billion online content videos in April...
Dubbed Project Loon, the venture aims to liberate those 5 billion or so people on Earth without Internet access, because "for every one person in the world that can get online, there are two that can't.
Yahoo has announced the release of Localworks, a product that it says will help small businesses recapture sales they may be losing due to incorrect or outdated online listings. The new product, which Yahoo is launching in connection with location...
Some of these sites allow you to submit your content through an online form. A public relations strategy is a big part of successful search campaigns. Getting your company's brand and employees exposed through media and social channels is...
Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.
Much has been written in these columns about the use of online video and how it is becoming essential for any serious brand online. If you're interested in teaching online, you'll learn a lot from the example of Coursera.org.
Ultimately, in the new online marketing world, those marketers who take the long-term quality-centric approach that are most likely to enjoy long-term success. This shift to quality content has many implications for the online marketer, two of...
