Which ones might have dedicated online communities? SEO has changed. We can't rely on spam and automation to boost traffic and search rankings anymore. A few years ago, link builders never gave that kind of stuff a second thought – it's just how...
And while it seems like Google is taking advantage of trends toward a more visual experience online, many marketers are confused by the decision. If you've visited your Google+ account in the past day, you may have noticed Google's big announcement...
Now the question to marketers and site owners is: • How do we continue to remain relevant online to our audience? At the event's keynote yesterday, Singhal said he always dreamed of building computers like those in Star Trek.
Like using maps online, zoom into Los Angeles with your cursor and hover over any data you'd like more detail on. If you haven't discovered it already, allow me to introduce you to a free add-in to Excel 2013 which gives you an eye-catching new way...
The accessibility and ease of use for tracking online marketing activities makes attribution a necessary standard for online marketers. This problem doesn't really exist in the online advertising world because there is already a solution: cookie...
This aligns nicely with all the data we’ve been seeing lately on how mobile drives user behavior online. And here’s where users go online to perform specific functions related to their real-time shopping:
Put that together with the network of acquaintances and inter-entity relationships connected to you, and you'll realize how imaginary your sense of online privacy is. If you recognize how much online information exists on you, although meaningless...
BloomReach cites that seven out of every 10 queries online are long tail. For example, if your site has inventory of black A-line dresses but no specific page for it, and data shows there is a demand online for the query: “black A-line dresses...
You can recognize and reward them through contests or sneak peeks at upcoming product lines while also getting valuable insight about your business and adding a human touch to the online experience. We've all heard the impressive stat that 47...
Not stopping at technical SEO, Jones includes content on creating blogs and other online communities. Kristopher Jones, renowned Internet marketing expert and former president and CEO of Pepperjam, has done it again.
Keep reading for all the information you'll need to make that decision, plus some helpful tips on how SEO agencies work so you can be successful as you forge a crucial partnership with an online marketing firm.
Other Q&A sites like Quora have been one way for brands to gain authority online. A new question-and-answer feature from social networking site Klout will soon become a more prominent feature in Bing's search results.
Last year, 47 percent of Yahoo visitors searched online for Mother's Day gifts. Today is your lucky day – if, for some reason, your mother really likes Google's logo. Google celebrates Mother's Day 2013 with an extravagant interactive Google Doodle...
The online brand that will be delivered in social must align with a B2B organization's brand promise, mission, and value proposition. And content that is feature-rich, like online video (YouTube – a Google product) and images supported with text...
Even Google noted last year that 65 percent of online searches began on a smartphone. A recent survey by Telemetrics and xAd showed that 50 percent used their mobile devices to start the discovery process and 46 percent used mobile exclusively when...
Page Speed Online API Before you get too cozy with a new Google product, you may want to mosey on over to Gwern.net, a site that published data attempting to predict Google product shutdowns. The data could be intriguing to the many marketers who...
Do Online Video Advertisers Really Need Another Chart? YouTube has just launched an Ads Leaderboard, which will also be published on Adweek.com. In YouTube's first Ads Leaderboard for April 2013, Evian, Dove, and Kmart took the top three spots...
If you aren't familiar, IFTTT is a recipe trigger that "does this" when something else "does that", letting users create connections between 61 different online channels. You're running around all day, you're battling your email and you're taking...
Your new customer/prospect has taken the time to review your website, consider their options by checking out the competitors and online reviews, and finally they chose you. The conversion optimization discussion focuses (and rightly so) on getting...
Of the smartphone users studied, more than 60 percent (approximately 77 million) relied on apps for local content online. If last week's data on the rise of mobile research and conversion didn’t stir an action, more stats are surfacing from the...
