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  1. Yahoo Launches Localworks, a Listing Management Tool for Small Business

    Yahoo has announced the release of Localworks, a product that it says will help small businesses recapture sales they may be losing due to incorrect or outdated online listings. The new product, which Yahoo is launching in connection with location...

  2. How to Create Great Content: Start by Creating Content for Yourself

    Ultimately, in the new online marketing world, those marketers who take the long-term quality-centric approach that are most likely to enjoy long-term success. This shift to quality content has many implications for the online marketer, two of...

  3. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    This client is mid-sized with revenues around $20 million per year, selling mostly online, but also has a sales staff working both inbound and outbound leads. As I'm sitting here, I am awaiting a response from a client on renewal of their SEO efforts.

  4. SEO Into 2014: The Irreversible Changes in Google's Products

    As SEO professionals, our work aims to understand and alleviate the pressure felt by businesses in the sphere of online marketing. Organic search optimization remains the ultimate answer to secure online revenue, broadcast brand positioning and...

  5. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Use the terms in this report to learn more about how your customers search for you both in terms and intent to help craft your online marketing strategies. What's in a keyword? Keywords connect a searcher's search terms to relevant ads created in...

  6. Why Social Media Listening is Important for Brands

    After Maker's Mark noticed the conversation that was happening online, they quickly responded: You just might be. If you're running social media for your business, you must listen to your consumers and respond quickly in order to be fully effective.

  7. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    A recent study conducted by Decipher Research, which surveyed online video viewers, aged 18-34, across four social video campaigns from Guinness, Coca-Cola, Unilever's Cornetto, and Energizer Batteries, sought to determine the impact of peer...

  8. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Let's apply this scenario to the online world. And since you shouldn't be optimizing campaigns for impulsive shoppers, but for the vast majority of thoughtful consumers, it becomes clear that attribution models with path analysis and channel...