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The comScore Video Metrix service has just released data that shows 181.9 million Americans watched 38.8 billion online content videos in April 2013, while the number of video ad views reached an all-time high of 13.2 billion.
"What Should Lead Your Online Marketing Strategy: SEO or Content". Content marketing is the umbrella of all techniques that are used to generate traffic, leads, online visibility, and brand awareness/fidelity.
They fail to see that SEO in 2013 is now integral to online marketing and no longer a standalone activity. Long Live Online Marketing But SEO remains one of the best online marketing channels. Real SEO is the path forward for those who wish to make...
For web merchants who need an online payment processing solution, Google has partnered with Braintree, Shopify, and Freshbooks, all of which are not free services. Google Checkout will be retired in six months, Google has announced.
A soon to be released Mobile Path to Purchase Retail report by xAd, Telmetrics, and Nielsen, found that 26 percent of research and decision activity conducted in tablet will drive sales online via PC, while that number for smartphone is just 9...
Turning automation guides into click candy slideshows or images that are published online. Over the past few years, marketing automation has continued to gain influence. For most organizations it's now a crucial piece of the marketing puzzle.
This makes it even more critical that publishers set up authorship, linking their online content to their Google+ account. In June 2011, Google introduced author information in the SERPs. Since doing so, much has been written about the importance...
Likelihood of visitation to the online/offline store. Quantifying in-store (or online) sales lift is perhaps the most direct, and therefore valuable, metric for marketers. Over the years, the digital ad industry has had the ability to tie campaign...
Webmasters will need to be much more careful about quoting content from online German publications after a new online copyright law comes into effect in Germany on August 1. The law, which targets search engines that provide snippets, originally...
AdWords Express is a great way for advertisers to get their toes wet in the world of online advertising, and it is great to see Google continue to support this and to drive more advertisers to AdWords.
Online marketing, in lots of ways, is the exact opposite of that. War is the realm of uncertainty. Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the most important of the classical strategic thinkers, wrote this saying...
Every Mother's Day, the pressure is on for online flower stores to use elements of persuasion throughout their PPC ads and websites to engage and convert visitors. Let's break down three AdWords ads that Google users found when searching for [buy...
Online video is huge and video viewing doesn't seem to be slowing down any time soon. If you're ready to advertise on YouTube for the first time – with one of those ads that pop up before you watch your video – then this basics guide is for you.
Reading Online Text: A Comparison of Four White Space Layouts You must now consider a number of new factors when designing your website. These factors include modern design and content, usability and conversion, and search and social media.
Which ones might have dedicated online communities? SEO has changed. We can't rely on spam and automation to boost traffic and search rankings anymore. A few years ago, link builders never gave that kind of stuff a second thought – it's just how...
And while it seems like Google is taking advantage of trends toward a more visual experience online, many marketers are confused by the decision. If you've visited your Google+ account in the past day, you may have noticed Google's big announcement...
Now the question to marketers and site owners is: • How do we continue to remain relevant online to our audience? At the event's keynote yesterday, Singhal said he always dreamed of building computers like those in Star Trek.
Like using maps online, zoom into Los Angeles with your cursor and hover over any data you'd like more detail on. If you haven't discovered it already, allow me to introduce you to a free add-in to Excel 2013 which gives you an eye-catching new way...
The accessibility and ease of use for tracking online marketing activities makes attribution a necessary standard for online marketers. This problem doesn't really exist in the online advertising world because there is already a solution: cookie...
This aligns nicely with all the data we’ve been seeing lately on how mobile drives user behavior online. And here’s where users go online to perform specific functions related to their real-time shopping:
