According to the latest data from the comScore Video Metrix service, 182 million Americans watched nearly 41 billion online content videos in May 2013. That's up from 181.9 million Americans, who watched 38.8 billion online content videos in April...
Dubbed Project Loon, the venture aims to liberate those 5 billion or so people on Earth without Internet access, because "for every one person in the world that can get online, there are two that can't.
Yahoo has announced the release of Localworks, a product that it says will help small businesses recapture sales they may be losing due to incorrect or outdated online listings. The new product, which Yahoo is launching in connection with location...
Some of these sites allow you to submit your content through an online form. A public relations strategy is a big part of successful search campaigns. Getting your company's brand and employees exposed through media and social channels is...
Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.
Much has been written in these columns about the use of online video and how it is becoming essential for any serious brand online. If you're interested in teaching online, you'll learn a lot from the example of Coursera.org.
Ultimately, in the new online marketing world, those marketers who take the long-term quality-centric approach that are most likely to enjoy long-term success. This shift to quality content has many implications for the online marketer, two of...
This client is mid-sized with revenues around $20 million per year, selling mostly online, but also has a sales staff working both inbound and outbound leads. As I'm sitting here, I am awaiting a response from a client on renewal of their SEO efforts.
Don’t expect much more clarity from Google in the future until there is a seismic power shift in online marketing. But unlike many other industries where there are watchdog groups, checks-and-balances or elections, Google rules the Monarchy in SEO.
The second piece of a local link building campaign that’s all too often overlooked is bringing current relationships into the online world. Local link building is 100 percent about finding local authorities, creating positive interaction, and...
Know me: How do you align your expectations with consumers if they're spending time in all of these online channels? Mobile and social have been among the most talked-about subjects for the last couple of years.
Hayzlett said in order to get it right in business, we have to stand for something as brands and companies online and offline. He opened the discussion talking about the fall of Kodak. What went wrong?
As SEO professionals, our work aims to understand and alleviate the pressure felt by businesses in the sphere of online marketing. Organic search optimization remains the ultimate answer to secure online revenue, broadcast brand positioning and...
Use the terms in this report to learn more about how your customers search for you both in terms and intent to help craft your online marketing strategies. What's in a keyword? Keywords connect a searcher's search terms to relevant ads created in...
After Maker's Mark noticed the conversation that was happening online, they quickly responded: You just might be. If you're running social media for your business, you must listen to your consumers and respond quickly in order to be fully effective.
In the early days of the Internet, few people had much concern about online security, in terms of their personal information. After all, there was no eBay, Amazon or online banking available to the rank and file users.
A recent study conducted by Decipher Research, which surveyed online video viewers, aged 18-34, across four social video campaigns from Guinness, Coca-Cola, Unilever's Cornetto, and Energizer Batteries, sought to determine the impact of peer...
Chris Dyson: In Online Marketing Circles (SEO, Social Media etc) it seems almost impossible to go more than a week without seeing an egobait post in the echo chamber. I can't go into loads of detail but it was in the UK and for a company that sold...
Your customers increasingly spend their time on social networks; Nielsen reports 20 percent of the average consumer's time spent online is in social media. Hundreds of experienced and knowledgeable marketers will gather together later this week for...
Let's apply this scenario to the online world. And since you shouldn't be optimizing campaigns for impulsive shoppers, but for the vast majority of thoughtful consumers, it becomes clear that attribution models with path analysis and channel...
