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  1. Eye Tracking Study Shows Sponsored Ads Attract Social Media Searchers

    A new eye tracking study from Oneupweb shows that search is a core element of social media sites. Search marketers will want to take note: Despite the prevailing idea that social media ads are worthless, the Oneupweb study found that 65% of...

  2. The Why Behind Paid Search Trends: Measurability

    A new paper by OneUpWeb examined that very question and came up with a resounding answer: It's all about measurability. It increases conversion rates and suggested sales, and even improves brand recognition," said OneUpWeb's CEO Lisa Wehr.

  3. New Search ROI Tracking Tool Launched

    Search marketing firm Oneupweb's released a new ROI tool designed for search campaigns. A bit more coverage from ClickZ: Oneupweb Unveils New ROI Tool for Search. ROI trax starts at $150 per month and rises depending on visitors per month.