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  1. Content Conundrum: The Vanity vs. Performance Dilemma

    Simply following shares, chasing lists, and reporting on social media metrics alone serves little business purpose. Social media platforms thrive on vanity and ego and the modern-day content marketer needs to balance objectives, amplification, and...

  2. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    And with a lot of social sharing comes the issue of how to separate knowing what is simply popular, or even a one-hit wonder in the social media world versus something with true authority. As Google continues to add social signals to the algorithm...