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  1. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    And with a lot of social sharing comes the issue of how to separate knowing what is simply popular, or even a one-hit wonder in the social media world versus something with true authority. As Google continues to add social signals to the algorithm...

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Five of the top five media companies. The ability to pull together data from multiple sources in one place, process it in a standardized manner, and package it in a way a marketer can understand. Regardless of your marketing discipline – digital...

  3. So... You Think SEO Has Changed?

    But content marketing is costly, time consuming, requires a vision for your business as well as your marketing plan, and needs to be integrated with other digital marketing channels like PPC and social media to maximize its effectiveness.

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    The social media revolution of the past few years has completely changed the way we use and experience the web; it's now more about the user, user engagement, and user-driven content. By analyzing consumer activity and re-architecting site content...

  5. Free Getty Images: What is Getty Giving & Getting in Return?

    Where enabled, you may embed Getty Images Content on a website, blog or social media platform using the embedded viewer (the “Embedded Viewer”). When you select an image, you'll be able to see whether it's one that allows the free embed capability...

  6. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content marketing and social media movement. All it takes is one great piece of content that's easy and appealing for media outlets in your industry to pick up.

  7. 4 Critical Elements of a Successful Content Marketing Team

    Ideally, your expertise covers a range of channels from SEO to social media, video, audio, and visual channels. As agencies move to specialize in content marketing and companies launch their own internal content strategies, one significant...

  8. How Vine Has Changed the Video Landscape in Just 12 Months

    This makes sense as more brands invest in supplementing their Vine launches with paid media, which will in turn drive more shares. OK, it's a saying we've all heard a million of times, but for one very good reason – because it's true.