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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    Shop.org is forecasting digital to growing 8 to 11 percent given the growth of mobile and online shopping as a consumer behavior. What keywords or campaigns need to be paused to stop spending on these items?

  2. What 'Quick Win' Metric Can You Identify & Measure For Your Prospects?

    Maybe it's the convenience of not having to shop and cook every day. But there's one element of the program that I haven't yet mentioned that I believe is making all the difference. With a head chef who once was executive chef for one of the world...

  3. 7 Ways to Make Your Google Search Result Stand Out

    Optimizing your website and brand for local can be very beneficial whether it's for a huge company or a small mom-and-pop shop. A general listing without all the bells and whistles just won't get you the same amount of site traffic as it used to...

  4. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    These are all questions you could answer instead of “Does ‘buy’ work better than ‘shop’? Dan Hurley is Director of Search Strategy at Terakeet Corporation, “One of our more successful campaigns leveraged the use of creating real, high-impact...

  5. 6 Ways You Can Put a Little ‘Gangnam Style’ into Video Marketing

    Make the description a one-stop-shop for all the info they are looking for. When comparing the version of the "Gangnam Style" video that has more sex appeal (the main girl Hyuna is singing more of the song) with the one that has more humor (Psy...