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  1. Mobile Advertising Measurement: Winning the Long Game

    Long-term campaigns also play a role in building brand recognition and re-engaging existing app users. The goal of long-term campaigns is to make an impact in one of three primary areas: user acquisition, re-engagement, and brand awareness.

  2. Combining Social & Content to Earn Visibility & Earn $$$

    Advanced Twitter search Customer retention: Because it's cheaper to keep a customer than find a new one Brand awareness: Making people aware of who you are and what you do In fact, by rushing out poorly thought out/constructed content, all you'll...

  3. The Smart Way to Optimize Your Amazon Sales Strategy

    A good tip is to try building upon elements from your best-performing paid search ads that you know get a good click-through rate. Try to use as much of the space allowed to tell a real story about your brand, your product and what sets you apart...