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  1. Combining Social & Content to Earn Visibility & Earn $$$

    Advanced Twitter search Customer retention: Because it's cheaper to keep a customer than find a new one Brand awareness: Making people aware of who you are and what you do In fact, by rushing out poorly thought out/constructed content, all you'll...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    A good tip is to try building upon elements from your best-performing paid search ads that you know get a good click-through rate. Try to use as much of the space allowed to tell a real story about your brand, your product and what sets you apart...

  3. So... You Think SEO Has Changed?

    And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those activities to people who didn't understand SEO and hadn't yet realized the power of content...

  4. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Are you promoting a specific business, or building your brand as the foundation for a career in a specific industry? If nothing else, remember this one key takeaway: the most effective thought leadership efforts are systematic, and help you achieve...

  5. 4 Critical Elements of a Successful Content Marketing Team

    Content strategy can be used to achieve a number of different marketing objectives, from lead generation to building brand visibility. A strong writer for a content writing strategy is one that has a background in online journalism or content...