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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    One of our primary goals is to ensure our enterprise SEO software keeps pace with the way search is evolving so that users are always equipped with the right tools to continue improving their organic visibility in searches," said Tom Schuster, CEO...

  2. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    Or should we continue down the slow and steady path with the hopes that the search engines may actually reward those of us doing the right thing, one day? Apparently, in order to rank for [search engine optimization companies], I should:

  3. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. For this particular situation, there were no new, outlandish search queries coming in and generating traffic that wasn't ultimately converting.

  4. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    A seasoned SES speaker, Grehan joined the group as one of the most respected contributors and personalities in the industry, and took it from its search roots to where it is today. A culmination of several months' work and a year’s planning, ClickZ...

  5. What is SEM? Depends on Who You Ask

    In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. Search engines, leading authorities, and industry professionals fail to agree on the definition of "search...