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  1. Can Groupon Break Into the Search Market?

    But] one thing [Groupon does have] going for them is on the link equity side," Spiegel says. Spiegel believes that business owners will be well-served by Pages from a search point of view as long as they use unique content on their pages.

  2. "Which Update?" Is the Wrong Question

    With the combinations of Google Updates taking places within short periods of time, one of the more frequent questions I encounter as an SEO is, "Which update _______ (fill in the blank with a comment related to either drops on increases in...

  3. Secret Sauce LoMo Tips for More PPC Sales

    Here’s a staggering statistic: 73 percent of U.S.consumers prefer to use their phone to search for local information. Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile...

  4. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    In my previous posts about Panda, I’ve hammered one important point over and over again. Like this one. I wish I had video of myself trying to find, and then pause, multiple video ads at one time. The more people that get annoyed by takeover ads...