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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    You use Yelp Trends like any other search engine, except you can compare multiple search terms in the context of one city. When Google unveiled its Trends search engine, SEOs quickly embraced it as a tool to figure out what was happening within a...

  2. Google Analytics Helps You Filter Spider and Bot Traffic

    Toward the bottom of the options, just before Site Search Settings, you'll find a small heading for Bot Filtering with a checkbox that reads: Exclude all hits from known bots and spiders. Some numbers suggest that on average, over one-third of all...

  3. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    It's no surprise that Rolex came in number one in Paid Search by spend with $149,000. In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty...

  4. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. One area where agencies and companies struggle is determining what content...