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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    In my previous posts about Panda, I’ve hammered one important point over and over again. Like this one. I wish I had video of myself trying to find, and then pause, multiple video ads at one time. The more people that get annoyed by takeover ads...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. If you can’t pay top dollar and hire amazing people, you better have a kick-ass culture or career path to get quality...

  3. How to Create a Content Marketing Strategy From Your Existing SEO Content

    With this strategy, the same content not only increases your website’s search visibility, but also increases its social visibility, resulting in increased traffic to your organization’s website. In addition to increasing search engine visibility...

  4. Dealing With Onsite Duplicate Content Issues

    The problem of duplicate content arises when there is more than one version of a page indexed by the search engine. The canonical tag is found in the header of a Web page.Use Meta Tags: Use meta tags to tell search engines which pages you do not...

  5. Do Weak Links Reveal Powerful Opportunities?

    Since then, that weak link has grown to be not only an accepted but a vital part of search marketing. So let’s take an example of a weak link in the search industry. Ten years ago, Greg Jarboe was a pioneer in talking about how public relations can...

  6. Native Advertising for Small Business: The Missing Link?

    Promoted social media posts are one type of native advertising that can give content marketing strategies a competitive edge. Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a...